Imagine sending out a limited time offer, but one subscriber can't redeem until two days after expiration. This person can now reply, and express concern.
Jamestown, NY (PRWEB) May 08, 2015
Top text marketing provider, Slicktext.com recently released a new 2 way messaging feature for their customers. This option allows list subscribers to directly reply to incoming campaigns. This functionality is new to the text marketing industry, as most other services do not allow the user to engage in a one on one conversation with subscribers. In the past, subscribers could only reply to a campaign with specific commands. For example, common replies might include STOP or YES. These one word replies act as unique identifiers, and spark a specific reaction.
Now, list subscribers can send a unique reply to a text marketing campaign. This functionality allows for more personalization, and one on one assistance. All messages are encrypted with government standard, 256 bit encryption.
Text marketers can use this feature to assist individual subscribers with questions or concerns. Up to this point, text marketing was a great way to blast out special announcements or encourage offer redemption. With this new feature, Slicktext.com hopes to close the gap between business and consumer with personalized communication.
CEO of Slicktext.com Matt Baglia hopes that this feature will "help text marketing users strengthen customer relationships. Imagine sending out a limited time offer, but one subscriber can't redeem until two days after expiration. This person can now reply, and express concern. The customer is 100% satisfied, and now the business owner captures a sale that might have been nonexistent."
Slicktext.com predicts that small businesses will find this feature most valuable. Business owners who want to add that personalized touch will take advantage of 2 way messaging. For service oriented workers, it encourages one on one administrative support. For example, hair salons can encourage clients to schedule appointments via 2 way messaging.
There are endless ways that text marketing users can take advantage of this new feature. Give Slicktext.com a call at 1.800.688.6290 to sign up for your free trial.