Eclipse Web Media Official Agency Of Record For The Source Magazine

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The world’s longest running hip hop publication turns to digital as a means of adapting to new consumer trends and increasing revenue.

The world’s longest running Hip Hop publication The Source Magazine is officially partnering with Eclipse Web Media as its new Agency Of Record for digital marketing services dedicated to Search Engine Optimization and Content Development.

The exclusive partnership reflects The Source’s desire to maintain its status as the preeminent publication of hip hop and a premier pop culture news aggregator, by investing in digital platforms that drive online readership, engagement and interaction.

The Source Magazine holds a global print readership of over 2 million. Even publications like The Source, which enjoy long track records and established readerships, must adapt to new digital environments due to the continuous industry decline in print media readership and retention.

However, because of the general decline in paper-bound readers for whom the internet and mobile browsing is growing in importance; magazines and newspapers require experts in digital marketing to help them create a reliable and increasing impact online.

This growth includes opening channels for new readership, interactive engagement and more revenue.

Jason Corrigan, Director of Organic Search & Strategy at Eclipse Web Media, fostered the development of this partnership after getting in contact with L. Londell McMillan last October, the publisher of The Source.

“Londell and his team of professionals are in an interesting position, as they are one of the world’s leading news influencer in hip hop and pop culture. By capitalizing on The Source’s world-wide popularity and recognition, we can create a digital experience that continues to introduce the brand to qualified, interested consumers across the world,” Corrigan said.

“This partnership solidifies an industry-wide initiative that sees traditional print media agencies convert to digital platforms in order to remain relevant, viable and to create new channels that drive engagement and revenue.”

About The Source Magazine:

The Source Magazine is the longest running hip-hop publication in the world. Since 1988, The Source continues to hold the position as the #1 most influential multi-media brand - targeting lovers of youth culture and consumers with strong lifestyle interests and passions for music, fashion, technology, news and sports. The Source is owned and operated by The Northstar Group, a certified minority and woman owned business enterprise. Founded in 1997 by L. Londell McMillan, the North Star Group includes both Jones Magazine and The Source Magazine, respectively.

About Eclipse Web Media:

Eclipse Web Media is based in Atlanta and stands as the Southeast’s only full-service digital marketing agency, rated number one for client retention and results in the State of Georgia.

Founded in 2007 by Nathan Taitt, Eclipse specializes in providing search marketing solutions that are dedicated to driving qualified conversions through: intelligent content development, targeted pay-per-click campaigns, sophisticated social engagement and state-of-the-art consumer behavior tracking.

Since July 2015, the Organic Search Department has grown by 400% and currently commands 1.5 million dollars worth of client assets.

Jason Corrigan is a Director of Organic Search and Strategy with over eight years of experience developing complex, wide-scale search and social strategies for Fortune 1000 brands including Duracell, Febreze, Oral-B and others.

He is also a published author on the concept of "Social SEO" and a frequent contributor to some of the industry's most popular search journals. Corrigan owns the trademark to "SEO Without Borders" and is currently developing a non-profit organization that will connect victims in third-world countries with qualified donors across the world using digital resources and organic search.

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Contact: Jason Corrigan
770.817.9560 / Jason(AT)EclipseWebMedia.com

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Eclipse Web Media
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