Sereno Group Opens Office in Westside Santa Cruz

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The Company Continues Its Organic and Smart Growth

Sereno Group Real Estate announced the opening of a new office in Santa Cruz, California; the office is strategically located in Westside Santa Cruz. The office and the agents will serve markets throughout the entire Santa Cruz and Monterey coastal areas.

Managing the office and assisting with the execution of the company’s vision, is well respected and longtime Santa Cruz area Realtor Paul Locatelli. Paul will work closely with Chris Trapani, Sereno Group CEO and founder, to continue the company’s strategy of selectively hiring high producing, strong character agents. The Westside office will open with 17 experienced and well established agents; these agents joined Sereno Group prior to the office’s opening and have already been working for the company.

“We are experiencing incredible organic but smart growth in both Silicon Valley and the Santa Cruz areas. This is now our third office in the Santa Cruz region, a burgeoning market for us,” Trapani said. “We are excited to continue our coastal growth. We are opening the office with strong seasoned agents with high integrity and who have a great sense of community spirit. The Westside office manager, Paul Locatelli, exemplifies what Sereno Group is all about. He is a great leader and brings tremendous energy.”

The office will again embody Sereno Group’s utilization of the natural environment partnered with cutting edge technology. The office will be equipped with custom workspaces supported by a state of the art conference room that will be utilized for high-end marketing and client presentations. The office will also echo Sereno Group’s philosophy of collaborating with the local community.

The new Westside Santa Cruz Coastal Office is located at 133 Mission Street #100 in Santa Cruz, CA 95060. The main office phone is 831.515.1200.

About Sereno Group:
Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley and Santa Cruz County. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county. In 2014, the company closed over $2.4 billion in sales with an average sales price of $1 million. In 2014, Sereno Group’s 1% for Good charitable movement donated over $400,000 to local charities and community-minded organizations and was recognized as one of the top 50 most philanthropic corporations in the Bay Area. The company, which has been ranked the Best Place to Work in the Bay Area for 5 years in a row, now has seven offices located in Palo Alto, Los Altos, Saratoga, Los Gatos, Willow Glen, Santa Cruz, and Aptos. The 270 agents of Sereno Group sell and serve the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

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Joseph Kilmer
Sereno Group
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