Link-Assistant.Com publishes takeaways from the BrightonSEO conference

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Following the insights from the leading UK and world’s search event, Link-Assistant.Com’s team put the most surprising takeaways from the conference into a helpful SEO guide.

SEO PowerSuite's booth at BrightonSEO

Link-Assistant.Com, the leading SEO software provider and the company behind SEO PowerSuite, was attending the BrightonSEO conference earlier in April to showcase the SEO PowerSuite software at their booth and network with the industry peers.

BrightonSEO is renowned in the SEO community for the insightful presentations delivered by the most seasoned industry experts. Some of the out-of-the-box ideas from the speakers were summarized by Link-Assistant.Com in the guide titled "5 Things You’re Doing Wrong".

The key takeaways, presented in the guide, include:

1. When doing local SEO, there’s no need to avoid backlinks from low authority sites because of Penguin.

If there’s a low authority site, but it's highly relevant to a specific local area, that's a really great link to get. It might not carry lots of SEO authority, but it carries a lot of local relevancy, which proves to have a positive impact on rankings.

2. Multiple pages of a site shouldn’t compete in Google for the same keywords.

Internal cannibalization is a conflict between two or more of site’s pages competing for the same search term. When Google is confused as to which of the pages to return for the keyword, there’s often a decline in rankings.

3. When doing keyword research, one should avoid focus on head terms only and not paying attention to long-tail keywords.

Head keyword terms are becoming less important. Search volumes are now seen to be spread evenly across millions of terms.

4. When it comes to e-commerce SEO, it’s worth tuning an e-commerce platform’s category system rather than using a platform off the shelf.

Very few e-commerce platforms set product categories correctly by default, putting one at risk of under-indexation.

5. Wikipedia citations are an easy and valuable source of links.

Many SEOs are making a mistake of not yet building quality backlinks from Wikipedia, which in fact is quite feasible.

The complete guide based on Link-Assistant.Com’s takeaways from BrightonSEO is available at

The next event SEO PowerSuite team will be visiting is GPeC summit in Bucharest on May 11-13. Link-Assistant.Com’s Head of SEO, Yauhen Khutarniuk will be giving a speech "Make your SEO work harder: tactics you can implement to your e-commerce site right now" on May 11 at 1.15 pm.

To get notified on the coming updates from Link-Assistant.Com, follow the company on Facebook, Twitter @LinkAssistant or Google Plus

About Link-Assistant.Com

Link-Assistant.Com is the maker of SEO PowerSuite - the all-in-one SEO software for search marketers, digital agencies and bloggers. SEO PowerSuite is a toolset made up of 4 individual tools – Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant – delivering best results when combined. Link-Assistant.Com is a small and dedicated company that competes on software excellence and customer service. The company embraces the changing role of SEO in today’s digital marketing world and believes that brands will keep relying on accurate SEO data to succeed online.

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Aleh Barysevich
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