Leading Colombia Travel Specialists Announce Partnership

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Representatives from See Colombia Travel and Viventura this week announced a business partnership with the aim to facilitate sustained growth in the tourism industry in Colombia.

It's an important day for the Colombian travel industry as Europe's leading South American travel specialists and the Best Blog in the Americas 2014, Viventura and See Colombia Travel, have announced a partnership.

The companies will maintain their separate websites and operations will be run collaboratively, with Viventura taking over operations on See Colombia Travel's commercial website and contributing content to their award-winning Colombia Travel Blog.

See Colombia Travel is currently the number one local Colombian tour agency, while Viventura remains the leading specialist in responsible and sustainable tourism all over South America. The partnership is indicative of the resurgence in tourism in Colombia throughout the current decade, where the numbers of people visiting has risen consistently and the country has received positive international press almost across the board.

See Colombia Travel, a predominantly family run business, has been online for over 5 years. In that time they have achieved rapid growth and become a renowned name in the world of tourism in Colombia. Their blog, The Colombia Travel Blog, has become the most popular blog in the world about travelling in Colombia and will be celebrating its 1000th post this month with a special blog post. They have won several awards from prestigious organizations such as FITUR, including being named Best Blog in the Americas in 2014. With more and more people choosing to travel to Colombia, the role of See Colombia in highlighting the best of this remarkably diverse, beautiful and welcoming country, is more important than ever.

The company’s founder and CEO, Marcela Mariscal, describes the move as an essential step in broadening See Colombia Travel’s operations in the country and ensuring the company’s continued success, as the number of visitors to Colombia continues to skyrocket year after year. “With an increasingly large spotlight on Colombia as a tourist destination, we decided a step like this was essential to make sure we could continue to compete,” she stated. “After speaking with Viventura at length, we decided it was the perfect fit for us as they share our passion for Colombia and South America, and their success in the region speaks for itself.”

With offices in Berlin, La Paz and Medellin, Viventura is a truly international company that was founded in 2001. Today they are the leading South American travel specialists in Europe and currently have operations in 3 different language markets and sell tours in 9 out of 12 South American countries.

For Viventura, the partnership offers an opportunity to give their chiefly European and US clients access to more exotic regions in the country, thanks to the deep knowledge and connections that See Colombia Travel boast. Viventura’s CMO, Yngrid Arnold, described the partnership as an important one for both companies, emphasizing the importance of the shared desire to “promote Colombia in a positive, responsible and passionate way.”

With both companies in the ascendance in Colombia and South America, the partnership should pave the way for a whole host of new travelers looking to explore the diversity and beauty of the country. The size of some of the bigger tour operators now beginning to work in Colombia may be a challenge to compete with, but both Viventura and See Colombia Travel expect to succeed thanks to their level of experience working in the country, and their shared passion for Colombia.

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Paul Fowler
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