The Max’s Kansas City Company Signs With Artist Legacy Group For Global Brand Management

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Artist Legacy Group to source opportunities for the Max's Kansas City brand in music, film, art, fashion, and hospitality.

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Legendary New York City social club Max’s Kansas City (1966-1982) has named Artist Legacy Group as its global brand representative. ALG will seek out upmarket licensing opportunities and strategic partnerships in music, film, art, fashion, and hospitality that embody the ethos of the original club. ALG will also leverage and promote the daily blog at maxskansascity.com and existing social media profiles in order to introduce the brand to new generations of avant-culture.

“We are thrilled to expand on the Max’s Kansas City Company’s modern initiatives for the brand,” says ALG CEO Ashley Austin. “Although the club closed its doors in 1982, Max’s Kansas City never really went away; it exists as a living, breathing, cleverly curated entity thanks to the efforts of the MKC Co. The possibilities for further development of MKC as a luxury brand with style, substance and authenticity are limitless, and we look forward to working together to take it to the next level.”

Max’s Kansas City has been reignited as the quintessential New York brand through a variety of projects including a critically-acclaimed photo-driven art book, an ever-growing daily digital platform, and strategic real estate ventures. Most recently, Jack Daniels selected MKC for its authentic cultural heritage to be featured alongside Frank Sinatra and the famed Sunset Strip in the iconic brand’s new “Legend” campaign. http://www.jackdaniels.com/history/legend

About Max’s Kansas City
From 1966-1982, Max’s Kansas City held court in New York City as a social club and melting pot for the creative world’s most talented and revolutionary personalities. Now considered one of New York’s most important cultural landmarks, MKC played host to and launched the careers of countless stars in art, music, and fashion…think Andy Warhol, the B-52s, Betsey Johnson, The Velvet Underground, Devo, Debbie Harry, Patti Smith, John Chamberlain, Robert Raushenberg and so many more…Considered the birthplace of punk, glam-rock and pop art, the space was also where some of rock’s most raw and iconic moments took place.

Best summarized by Randy Kennedy of the New York Times, “[Max’s Kansas City] played an important role in nurturing at least two art movements (Minimalism and Pop); it enshrined a new, subversive generation of rock music; and it helped give birth to the counterculture itself, or at least provided it with a dazzling ideal.”
http://www.nytimes.com/2010/09/05/arts/design/05maxs.html

Max’s Kansas City will celebrate its 50th Anniversary in 2016.

About the Max’s Kansas City Company
The Max’s Kansas City Company is a New York based lifestyle company focused on branding, merchandising, real estate, and hospitality, that owns the rights to the legendary Max’s Kanas City club. The company’s branding initiatives appeal to arbiters of culture, art, fashion and music across a wide range of demographics.

The MKC Co. picks up where the original venue left off, serving as the voice of authority on avant-culture and creating experiences that foster an exclusive atmosphere of downtown chic and creativity. In addition to developing new projects, the Company oversees the MKC website, blog and social media platforms, which keep the brand active in the digital space.

http://www.MaxsKansasCity.com

About Artist Legacy Group
Artist Legacy Group is a full service boutique firm specializing in Estate and Brand Management for legendary musicians, iconic brands, and pop culture heroes. The company’s mission is to assess, strategize, and implement the long-term objectives of the entertainment industry’s most celebrated icons and brands.

http://www.ArtistLegacyGroup.com

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