London (PRWEB UK) 29 April 2015
The award was given to Crave & Lamb for outstanding work for its client Coral, where highly sophisticated display media campaigns have been used to drive significant customer acquisition particularly in the key period from the Cheltenham Festival through to the World Cup in 2014.
Attendees at the ceremony included key employees from blue-chips, publishers, agencies and technology providers, and the Awards were judged by an esteemed panel of leading marketing industry influencers and experts. The “Best Use of Performance Display” Award submissions were assessed by the panel who created a short-list before selecting Crave & Lamb as the winner.
The Awards, which are now in their 9th year, are one of the largest and most important in the industry bringing together leading marketers from around the world. They play an integral role in developing the media and marketing industry in the UK and across Europe.
Rob Jones, Managing Director of Crave & Lamb said of the award:
“We are delighted to have won the “Best Use of Performance Display” award for the second year running. It is great to work with such a forward-looking client as Coral and we were up against some formidable competition so are proud to have been recognised for the hard work the team has put in. We are also extremely pleased that our use of data and intelligent campaign management can lead to direct acquisition from the display channel, which proves that it can add a lot of value to marketing efforts aside from branding.”
About Crave & Lamb
Crave & Lamb is a full service advertising, marketing and creative agency based in London with particular expertise in digital channels and TV.
Please call 020 3397 2701 or email marketing(at)craveandlamb(dot)com.