Don't Miss the American Med Spa Association’s Medical Spa Boot Camp: “How to Successfully Open a Medical Spa or Add Aesthetic Services to Your Practice”

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This program, taking place June 1-2 in Chicago, offers the most intensive and in-depth training ever developed for doctors or entrepreneurs looking to open a medical spa or add aesthetic services to their practice, or improve their already-existing medical aesthetics business. Register by THIS FRIDAY and save $75; AmSpa Members save even more!

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AmSpa is ensuring that you take home tools and resources you need to help you implement the ideas and strategies learned throughout the event

Looking to open a medical spa or add aesthetic services to a medical practice? Operating a medical spa or offering aesthetic services, but are just not making the money or retaining the clients necessary in order to make it a profitable venture? If so, then it is crucial to attend the American Med Spa Association’s (AmSpa) two-day medical spa boot camp, “How to Successfully Open a Medical Spa or Add Aesthetic Services to Your Practice.”

This program has been designed to educate both physicians and entrepreneurs looking to open a medical spa or add aesthetic services to their current practice, and serves an in-depth and intense course on how to make existing medical spas and medical aesthetic facilities more successful and profitable, while operating safely and legally.

Featuring the most sought-after medical aesthetic industry speakers in the nation, this two-day boot camp teaches the nitty-gritty details from “The Plan” to “The Long-term” to help evaluate future or existing medical spas and medical aesthetic practices. With the guidance of the best in the business, attendees not only have the opportunity to learn from their dynamic presentations, they also have plenty of time for individual questions after each presentation, as well as networking opportunities throughout the day and at the networking dinner on the evening of June 1.

Not only will educational opportunities abound during the event on June 1-2, AmSpa is ensuring that attendees take home tools and resources to help implement the ideas and strategies learned throughout the event by providing a flash drive handbook filled with information from the presenters and other AmSpa resources.

The agenda for “How to Successfully Open a Medical Spa or Add Aesthetic Services to Your Practice” includes:

Day 1: June 1, 2015

Keynote opening address | Alex Thiersch, Founder/Director, AmSpa

The Plan | Francis X. Acunzo, President/CEO, Acara Partners
When launching a medical spa or starting to offer medical aesthetic services in your practice, developing an effective business plan is essential to provide order and balance to the process and also to secure the necessary financing.

The Build | Kim Matheson Shedrick, Senior Vice President, WTS International
Learn how to create a profitable floorplan; how to design a profitable retail area; the ideal business flow for optimum guest experience and retail sales; the top 5 tips for a successful expansion and a successful new build; and how to find the right architect/builder/decorator to meet your business' specific needs?

The Books | David Thibault, Partner, Brown CPA Group
Learn what is the best corporate structure is for your business; best accounting practices; sommon tax write-offs/deductions; software must-haves; how to manage overhead-what's appropriate for various business sizes/structures; and how to put financial metrics and goals into place and how to follow up on them.

The Law | Alex Thiersch, Founder/Director, AmSpa
This presentation includes an overview of Illinois rules and regulations affecting the medical spa, medical aesthetic and laser industries; commissions: The fee-splitting conundrum - is it legal? Is Groupon fee-splitting?; current hot topic state-specific issues affecting the industry; ownership: Who can own a med spa? how best to structure a corporation; medical spa supervision and delegation: Must a physician be present and examine every new patient?; aestheticians and laser technicians: What they can and cannot do in a medical spa; and the laws surrounding referrals and gift cards.

The Law: OSHA and HIPAA | Steve Wilder, President, Sorensen, Wilder & Associates and Alex Thiersch, Founder/Director, AmSpa

OSHA Compliance in a Medical Spa
This presentation covers the 5 steps to attaining OSHA compliance; the 7 common areas where OSHA becomes problematic; what to do should an OSHA surveyor pay a visit; and how to write and teach workplace safety programs, who should be trained, and what must be kept ongoing.

HIPAA and Its Application Within a Medical Spa
The presentation will cover common HIPAA liability exposures; the HITECH Act of 2009 with expanded HIPAA privacy rules in 2013 ... what they mean; and policies and training needed to be HIPAA compliant.

Networking Dinner

Agenda Day 2: June 2, 2015

Keynote opening address: Steven H. Dayan, MD, FACS

The Team | Jamie Parrott, President, MedResults Network
This presentation will include strategies for hiring right; payroll; commission structures and plans; growth opportunities for team members; strengths-based hiring; employee retention; investing in education and your team; and incentivizing your team.

The Infrastructure | Kevin Mendell, Strategic Marketing Director, Alma Lasers; Terri A. Wojak, Director, True U Esthetics; David Shaffer, Vice President-Healthcare, Insurance Offices of America
This presentation includes information how to work with vendors; what to look for in education and marketing support; how to look for a new product line; when to buy vs. when to lease; and the top 5 things medical spas and medical aesthetic facilities need when it comes to insurance.

The Launch | Timothy Sawyer, Owner, Crystal Clear Digital Marketing
Learn about the power of marketing and cross-marketing; how to form lucrative partnerships; how to hold profitable events within a medical spa and medical aesthetic practice; if advertising is worth it; and how to build momentum within your business.

The Long-term | Bryan Durocher, Owner, Durocher Enterprises
Discover how to build on initial success; how to hold strategic planning; goal-setting strategies and how to set measures for success.

The Lessons | Louis Frisina
Learn the top 25 habits of successful medical aesthetic practices and tips on how to implement them.

Don’t wait! This unparalleled program is limited to 40 attendees ... sign up TODAY to ensure a seat and, if registered by THIS Friday, May 1, receive $75 off of your registration. AmSpa members receive an additional $100 discount! Bringing more than one person from your practice? A discount applies for that situation, as well.

Register today and don’t miss out on the highest-quality medical spa training in the industry! Questions or prefer to register via phone? Please contact Cathy Christensen, 312-981-0994,; or Gina Meyer-Shaffer, 312-981-0993, gshaffer(at)americanmedspa(dot)org.

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Cathy Christensen
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