Mediahawk’s New Call Scoring System Helps Marketers Identify Their Best Leads

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Scoring calls saves time, money and increases effectiveness of marketing campaigns

"Once calls are scored these businesses are able to understand which marketing channels produce the most valuable leads - saving time and money and significantly increasing the effectiveness of marketing campaigns" - Mike Morrell, Managing Director.

Key point summary

  •     Increased profits – lead scoring helps marketers find their most valuable enquiries more quickly
  •     Better attribution – linking scored calls back to marketing activity adds another level of marketing attribution

Call tracking software specialists, Mediahawk, have rolled out a new call scoring system to help marketers identify their best leads.

This new lead grading system is helping sales teams to focus on their most profitable enquiries. It is saving them time and driving up response rates.

Alongside better lead management, marketers can score telephone leads against marketing source, providing more insight into how their marketing campaigns are performing.

Mike Morrell, Mediahawk’s Managing Director said "Our clients find by scoring calls they are able to identify high value calls, the call source and then focus their marketing activities accordingly. Once calls are scored these businesses are able to understand which marketing channels produce the most valuable leads - saving time and money and significantly increasing the effectiveness of marketing campaigns."

Phone lead scoring enables marketers and sales teams to categorise responses based upon the different types of calls, such as sales lead or customer service enquiries. This allows marketers to put all of their effort into securing their most valuable sales leads.

Go one step further and graded calls can be linked back to marketing source. For instance, if you use Google PPC advertising you can see how many calls a particular keyword generated then categorise them according to the type of call, such as a sales or customer service call. If it was a sales call you can identify the sales value and calculate a return on sales figure.

Clients of Mediahawk currently use the call scoring system to accurately grade how valuable and qualified calls are from certain marketing channels.

If one channel is driving more unqualified calls, marketers can decide whether they want to negotiate spend or cut the advertising completely. Tracking calls back to source simply isn’t enough for qualifying leads. Tracking the enquiry type using call tracking and further scoring the lead helps to remove the bias and prove what marketing really is driving valuable leads.

Being armed with qualitative data from customer interactions as well as quantitative performance measures from call scoring, managers can gain a more comprehensive understanding of an agent’s performance deficits and proficiencies.

This helps to expedite skill-building in the right areas for agents who might not be performing at their best. This increases overall effectiveness of the sales team and boost sales figures in the long run.

Mediahawk’s clients have seen a 500% return on overall investment by hiring someone to specifically listen and grade telephone calls.

-Ends -

Contact: Zoe-Lee Skelton

About Mediahawk: Mediahawk is a leading call tracking and marketing analytics provider. They monitor the advertising effectiveness of thousands of marketing campaigns for companies such as Aston Martin, Kia UK, The Caravan Club, Barchester Healthcare and Aspinal of London.

Mediahawk has been at the forefront of call tracking innovation giving clients the ability to track online and offline activity that generate telephone enquiries. Website call tracking provides insight into visitor online journeys and the keywords, web pages and internet sources that result in phone calls.

Mediahawk was formed in 2002 and is based in Central Milton Keynes.

To find out more visit their website:

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Zoe-Lee Skelton
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