Eduventures 2015 College-Bound Market Update Is Released

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Key Findings are Highlighted in this Report; Results are Based on Survey Data from Thousands of Prospective Students

Analyzing the Transformation of Higher Education

According to Evan Grenier, Senior Analyst, "Our annual survey gives unique insight into motivations and behaviors driving the application and selection process with longitudinal data that tracks changes year over year."

Eduventures, Inc., the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education, today announced that it has released its 2015 College-Bound Market Update Report. Each year Eduventures conducts an annual survey of prospective college students that includes high school sophomores, juniors, and seniors to understand their preferences regarding college selection. A critical tool for enrollment managers, the insights detailed in this report enable colleges to focus their recruitment strategies, target key student segments, improve their value propositions, and prioritize and plan marketing budgets.

Key findings in the 2015 report include the following:

  • Affordability drops in its importance relative to outcomes and academics. At a time when college affordability has been questioned in national media and policy debates, our research shows that college affordability remains a second-tier driver behind academic strength and career outcomes.
  • Interest in online and hybrid modalities has increased dramatically. Since last year, there has been a 10% drop in students who said they would take 100% of their courses on campus. Blended course options saw the biggest increase according to the 2015 survey.
  • The use of websites continues to rise. Websites, dominant in the college search process, have grown in usage over last year. Other popular search tools have remained flat or declined.
  • Reports that “Facebook is Dead¨ for high school students are missing the mark. With the increasing popularity of Instagram and Snapchat, Facebook users under 18 are declining. However, prospective students still use Facebook when they start their college search process.

According to Evan Grenier, Senior Analyst and co-author of the report, “The rising cost of higher education in recent years has led to prospective students becoming more and more selective about the college or university that they attend. Our annual survey gives unique insight into motivations and behaviors driving the application and selection process with longitudinal data that tracks changes year over year. Our survey data can help institutions differentiate their offerings, attracting more applications that result in higher yields.”

Quantitative Research that Matters
The cornerstone of Eduventures Research and Advisory Services is the quantitative research that is conducted across multiple disciplines within higher education. A team of experienced quantitative research analysts collects and analyzes data from thousands of respondents including prospective and current students and alumni. Our research also provides a deep understanding of the technology landscape with detailed profiles of technology solution providers that help CIO’s, Presidents, Deans and other stakeholders meet the specific needs of their institution.
Eduventures conducts a wide array of survey projects each year, from highly-targeted single-client surveys to large multi-client studies of tens of thousands prospective students and provides a combination of robust measurement tools, custom data cuts, data anlaysis, and ongoing client advisory to help private, public, for-profit and non-profit institutions to accelerate their recruiting strategies, boost program growth and create compelling messages for their target audiences.

About Eduventures
Eduventures is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on twenty years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data, and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and to evaluate the opportunities presented by new technologies. For more information about Eduventure’s research, practice areas and team, visit us at http://www.eduventures.com.
Members of the media who wish to speak to the author of this research can contact Ellen Slaby, Vice President of Marketing at eslaby(at)eduventures(dot)com.

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Ellen Slaby
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