Beauty and Brawn – Millennial Males Boost the Cosmetics Industry

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A recent survey conducted by Acara Partners found that millennial males play a large part in the booming beauty industry.

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With 60 percent of responders stating that they don’t actively consume information on cosmetic medicine, this presents a tremendous opportunity for the beauty and cosmetic industries, from retail sales to medical spa services.

An industry once considered to only cater to women now has a new herd of clients flocking to its disposal. The $55 billion cosmetics industry has grown exponentially over the last decade, acquiring more and more males aged 18-35 to its roster of patrons. In a recent survey conducted by Acara Partners, the leading firm for business advisory, marketing and digital communications in the medical aesthetics industry, found that millennial males play a large part in the booming beauty industry.

The survey’s results found that these Gen Y men are actively purchasing beauty-related products and services more now than ever. In fact, statistics show that they are savvy shoppers and skincare fanatics with 60 percent exercising discernment in price and value. For the men surveyed, 21 percent said they would consider a cosmetic procedure with 52 percent saying they would opt for clinical facials (e.g. acne, anti-aging, hydrating) over any other cosmetic procedure.

In previous years, male grooming products were limited and often served more than one purpose. Today, there is a product and procedure for almost anything where men now exercise the right to choose from a full range of cosmetics geared specifically towards them.

“There is no denying the influence of this untapped market,” said Colleen Acunzo, Acara Partners managing partner and co-founder. “With 60 percent of responders stating that they don’t actively consume information on cosmetic medicine, this presents a tremendous opportunity for the beauty and cosmetic industries, from retail sales to medical spa services.”

The definition of the average male is changing, with millennial interests leading the pack. They are no longer just categorized connoisseurs of electronics, sneakers and craft beer, but are now adding aesthetic products to their premium purchases, with numbers expected to grow over the next few years.

About Acara Partners

Francis and Colleen Acunzo are recognized pioneers in the medical aesthetics industry. Driven by their passion for success, this entrepreneurial husband-and-wife team applied their years of experience when they co-founded Acara Partners in 2003. Their dedication has established their firm as the industry’s quintessential, comprehensive business advisory, marketing, advertising and digital agency.

Acara’s team of experts integrates knowledge of strategic planning, digital marketing, web development, graphic design and social media management to drive growth, revenue and profits for their clients. With an impressive roster of over 165 current and past clients in major cities in most of the 50 states, as well as internationally, Acara Partners is known for helping to lead the impressive medical aesthetics industry growth spurt, as well their ability to double the revenue of many of the businesses they work with.

To learn more, please visit http://www.acarapartners.com.

To find out more information about Acara’s upcoming Digital Marketing Summit, REACH, visit http://www.REACHDigitalSummit.com

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Janine Wilson
Acara Partners
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