Apptentive Study Finds When It Comes To Mobile Apps, Ratings And Reviews Are Currency

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Only 50% Of Consumers Say They Will Download An App With A 3-Star Rating - Companies With Mobile Apps Are Leaving Money On The Table

The Mobile Marketers Guide to App Store Ratings and Reviews - eBook Cover
For companies making apps, having anything less than a 4-star rating is costing your business customers and revenue,” said Robi Ganguly, CEO and co-founder at Apptentive.

Apptentive, the mobile customer communication solution for enterprise apps, is pleased to announce the release of its newest research report, The Mobile Marketer’s Guide to App Store Ratings and Reviews.

Ratings and reviews are integral to a mobile app’s success, yet historically it has been hard to quantify their importance and justify an investment in app store optimization. This eBook provides brand new data collected from Apptentive’s 2015 Consumer Survey, paired with data from working with thousands of leading mobile apps, to paint the most comprehensive picture yet of app store ratings and reviews.

Key findings:

<> 92% of consumers indicated that star ratings influenced their evaluation of an app, and 75% identified reviews as a key driver of app downloads.
<> Only 15% of consumers will consider downloading an app with a 2-star rating, 50% will consider downloading a 3-star app, and 96% will consider downloading a 4-star app.
<> Reviews are almost three times as influential for paid apps as they are for free apps, with consumers placing a greater amount of importance on testimonials for paid apps.

“It is undeniable that ratings and reviews matter to the digital consumer. For companies making apps, having anything less than a 4-star rating is costing them customers and revenue,” said Robi Ganguly, CEO and co-founder at Apptentive. “Providing alternative channels for feedback and managing the inevitable negative review in a way that earns customer loyalty and trust are just a few of the strategies outlined in the report that app marketers can use to boost their app store ratings, reviews, and rankings. Our work with thousands of companies tells us that this is a revenue issue, one that every CMO should be focused on managing.”

The full eBook is available for free download here.

About Apptentive
Apptentive is the leading enterprise SaaS platform for mobile customer communications. The company's in-app messages, surveys, and intelligent rating prompts empower brands to build meaningful relationships with their customers, wherever they may be. Integrated into mobile apps including Nordstrom, Urbanspoon, Intercontinental Hotels Group, Overstock.com, Concur, and Allrecipes.com, Apptentive's software makes it easy for any company with a mobile app to grow retention, boost app store ratings, drive downloads, and earn customer loyalty. Apptentive powers millions of customer conversations every month. The company is based in Seattle, Washington. For more information, visit http://www.apptentive.com.

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Emily Carrion
@apptentive
since: 03/2011
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