Thursday, April 30th IAA NY Chapter Global Marketing Summit - Live from the TimeWarner Center

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International Advertising Association NY Chapter "Marketing in the Age of Engagement" will feature industry leaders from brands including Goldman Sachs, Unilever, MetLife, and Starcom Mediavest Group, among others. Watch live at http://www.iaany.org/gmslive.

The New York Chapter of the International Advertising Association (IAA) is partnering with Bloomberg Media to present the 11th Annual Global Marketing Summit LIVE via the Internet. The Summit, titled "Marketing in the Age of Engagement" will feature industry leaders from brands including Goldman Sachs, Unilever, MetLife, and Starcom Mediavest Group, among others. Watch it live at http://www.iaany.org/gmslive.

Thursday, April 30th, 2015
9:00am - 2:30pm

Summit Agenda

9:00 AM:
Opening Remarks from IAA New York Chapter President
Starcom USA, Tom Brookbanks, SVP, Director

9:30 AM Morning Keynote:
Interviewer: Bloomberg Media, Carol Massar, Radio / TV Anchor
Avis Budget Group, Jeannine Haas, CMO

10:35 AM :
Panel 1: The (New) Rules of Engagement
Panelists:
Goldman Sachs, Amanda Rubin, Global Co-Head, Brand and Content Strategy
Unilever,Babs Rangaiah, Vice President Global Media Innovation & Ventures
Ikon 3, Cas Stillwell, Analytics & Ad Tech Director
Code & Theory, Steve Bauer, Managing Partner
Moderator: Financial Times, Gary Silverman, National Editor & US Deputy Managing Editor

11:55 AM :
Panel 2: The Power Tools of the Trade
Panelists:
Moat, Jonah Goodhart, CEO
MetLife, Amir Weiss, SVP, Global Digital Marketing
CNN Money and CNN Politics, Ed O'Keefe, VP
Chartbeat, Tony Haile, CEO
Moderator: Starcom MediaVest Group, Steve Simpson, Global Strategy and Analytics

12:45 PM :
Panel 3: Zone In: International Influence and Impact
Panelists:
Samsung, Jay Altschuler, VP of Media & Sponsorships
FXCM, Michael Buzzeo, Head of International Marketing
Oban Digital, Greig Holbrook, Managing Director
Pernod Ricard Wine & Spirits, Tim Murphy, Vice President Digital & Media
Moderator: Washington Post, Emilio Garcia-Ruiz,Managing Editor

Watch it live at http://www.iaany.org/gmslive

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