Skyword Announces 1st Annual Content Rising Summit in Boston, June 16-18, 2015

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World-renowned screenwriter Robert McKee and MarketingProfs Chief Content Officer Ann Handley to keynote at content marketing and brand storytelling conference

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Skyword, the leading content marketing platform and services company, announced that it will host the Content Rising Summit, its first multi-day conference for digital marketers and brand content creators.

WHAT: Content Rising Summit

WHEN: Tuesday, June 16 - Thursday, June 18, 2015

WHERE: Westin Waterfront, 425 Summer St, Boston, MA 02210


The event will give attendees the insight and inspiration needed grow and engage audiences through original brand stories. Robert McKee, screenwriting guru known for his “Story Seminar,” will show how storytelling concepts are key for brands looking to differentiate and build customer trust.

The Content Rising Summit will feature sessions that address the many challenges marketers face in original content creation such as editorial strategy, amplification, replicating content marketing programs globally, and measuring business results.

Speakers Include:

Pam Didner: Author of Global Content Marketing, former Global Marketing Strategist at Intel

Jim Duffy: Senior Director of Corporate Communications at ADP

Ann Handley: Chief Content Officer at MarketingProfs, Author of Everybody Writes and Content Rules

Andy Hilton: Global Communications Executive at ADP

Ian Fitzpatrick: Chief Strategy Officer at Almighty

Robert McKee: Storytelling and screenwriting instructor, former Professor at the University of Southern California

Patty Foley-Reid: Director of Solutions Marketing and Demand Generation at Veracode

Andrew Reinbold: Marketing Manager at Anthem Inc

Dayna Rothman: Senior Content Marketer at Marketo, Author of Lead Generation for Dummies

Marcel Santilli: Senior Content Marketing Manager at Hewlett-Packard

Tiffany Smith: Senior Associate Editor at

Larry Vincent: Chief Branding Officer at UTA Brand Studio

Presentations and roundtable discussions will touch on current digital marketing trends and challenges including content strategy, brand storytelling, amplification, measurement and ROI, and scaling content marketing globally.

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Lizzie McQuillan
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