Russian Fashion Retailer MODIS Selects TUKAcad and TUKA3D for Fit and Product Development

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MODIS, Russia’s fastest growing value fashion retailer with sales exceeding 13 billion Rubles and 138 stores, chooses TUKATECH 2D/3D Apparel Software Solutions to drive innovation and efficiency.

Tukatech’s TUKA3D virtual prototyping software, their consulting and implementation processes add value and benefits that will help Modis thrive through these challenging times.

MODIS, Russia’s fastest growing value fashion retailer with sales exceeding 13 billion Rubles and 138 stores, chooses Tukatech systems to drive innovation and efficiency.

“2015 has been a challenging year with the Ruble losing nearly 50% of its value. In such challenging times Modis has decided to re-engineer its processes, roles, workflow and systems in order to combat inflation and improve customer service” comments Mike Mikkelborg, Commercial Director. “Tukatech’s TUKA3D virtual prototyping software, their consulting and implementation processes add value and benefits that will help Modis thrive through these challenging times. Our objective is to help our supply chain reduce their cost of samples, courier, development and provide consistent fit for our customers,” he added.

“Modis makes high quality, yet affordable fashion clothing for women, men, teenagers and children. Their product range also includes shoes, accessories and cosmetics. This is possible because Modis creates its own collections without any middleman. Modis buyers and resources work in teams to create the collections. Flexible planning of the product range and quick decision-making ensure that the collections are continually adapted to what customers want. MODIS strives to always have the best customer offering in each individual market – based on the combination of fashion, quality, price and sustainability,” commented Mr. Mike Mikkelborg.

“We have been working with the Modis teams and their key vendors in many countries to make sure we standardize the FIT, streamline the development process and reduce time and cost of development. With complete implementation in the entire supply chain, the concept to final approval will be 14 days while thousands of unnecessary samples being produced are eliminated” commented Mr. Ram Sareen, Founder- CEO, Tukatech. “Developing 3D virtual blocks and virtual samples that are stored in the Cloud, and having the entire supply chain communicate through web services reduces time, miscommunication, emails and courier charges. The vendors are happy as they are able to get started with production quicker and their cost is reduced drastically”, he added.

“Timex is a major vendor for dresses and we are making 10 times more samples to see the print placements, different silhouettes, story boards etc. to make quick decisions, however all these are 3D virtual samples. We only make the final sample, but that too is being eliminated as our customers can see zero difference between the approved virtual sample and final physical sample received. This saves all of us another 10 days”, commented Mr. Arshad Sattar, Managing Director. “We are developing over 1,000 new styles and about 5,000 iterations of different combinations per month. We couldn't do that in the old conventional method of sample development and stay profitable. It was just impossible to even find that many pattern makers. TUKA3D has added huge value to our business and contributed to our growth”, he added.

About: TUKATECH, ranked # 1 by the APPAREL SCORECARD globally since 2007, provides affordable fashion design and apparel product development solutions to the apparel and sewn goods industry, offering a total solution for guaranteed results: consulting, engineering, implementation, and unlimited training. TUKATECH is the first CAD-CAM company to bring digital pattern making to leading apparel manufacturing countries such as India, Sri Lanka, Bangladesh and many others. TUKATECH is the first CAD Company to eliminate the use of Digitizers, and reduce or eliminate Grading and Marker making by automating the process. TUKATECH is the first and leading company in the world to offer apparel product development outsourcing (APDO) as a service to the industry in 2001 through TUKAweb.

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Sonia Chhabra
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