USA Track & Field and CrowdTwist Will Show Marketers How to Engage Superfans Through Multichannel Loyalty in Loyalty360 Webinar

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Drive Engagement and Keep Passionate Followers Buzzing Through Multichannel Loyalty

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Today Loyalty360 and CrowdTwist announced that they will host a live webinar, “How USA Track & Field Engages Superfans Through Multichannel Loyalty" on May 12, 2015 at 1 p.m. ET. The free webinar will explore how USATF nurtures relationships with its passionate fan base through its multichannel loyalty program.

Key highlights of the webinar include:

  • How USATF leverages its multichannel loyalty program to identify its superfans
  • What metrics USATF tracks to determine how its most dedicated fans engage with the brand
  • The unique ways USATF engages and rewards loyal fans through money-can’t-buy experiences
  • The strategies USATF deploys to keep superfans engaged and returning
  • Key takeaways for brands to drive superfandom and repeat business for your brand

Caleb Bailey, USATF’s Strategic Program Manager, and Geoff Smith, SVP of Marketing at CrowdTwist will co-present the webinar.

“There’s tremendous power in brand advocacy,” said Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “An effective multichannel loyalty program can turn average consumers into dedicated fans. USATF will show marketers how engaging customer relationships can drive long-term business growth.”

“USATF embodies best practices for cultivating and rewarding its biggest fans,” said Geoff Smith, SVP Marketing, CrowdTwist. “Through a deep dive into its strategy, we’ll demonstrate how every brand can engage superfans with unique experiences and surprises that build continued loyalty and drive advocacy.”

Marketers are invited to join Loyalty360 and CrowdTwist on May 12, 2015 at 1 p.m. ET to learn how to build relationships with true superfans. To register for this webinar and for more information, visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About CrowdTwist
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oréal, and Zumiez develop a deeper understanding of customers. For more information visit

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Erin Raese
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