Brad Bush Joins Inbound Marketing Agency Penguin Strategies as Head of Advisory Board

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Enterprise telecom and communication software executive Brad Bush signs on to head the Penguin Strategies Board of Advisors.

Penguin Strategies' enthusiasm for inbound marketing technology and unparalleled customer service has virtually unlimited potential.

Inbound Marketing Agency Penguin Strategies today announced that telecommunications executive Brad Bush, former CMO and CIO of GENBAND has agreed to lead the company’s advisory board. The agreement coincides with the company’s 2015 plans to aggressively expand its inbound marketing offerings to enterprise technology companies in the US and EMEA.

“What makes Penguin Strategies unique is that they have a deep understanding of both technology and marketing,” said Bush. “Their enthusiasm for marketing technology and unparalleled customer service has virtually unlimited potential. I am thrilled to be joining this dynamic international team.”

Brad Bush is a rare executive with both technical and business expertise. At GENBAND, he served as CIO, SVP Sales Operations, and CMO. During his tenure as CMO, he was responsible for developing and implementing a complete inbound strategy for the company. In his blog,, Brad explores the relationship between CIO's and CMO's, marketing technology and new communication technologies.

“Brad is exactly the kind of person we need supporting our company as we expand,” said Penguin Strategies CEO Perry Nalevka. “His experience in building the inbound marketing machine at GENBAND, not to mention his remarkable track record in enterprise telecom and communication software solutions, can help take us to the next level.”

Penguin Strategies works with B2B technology companies with complex products and sales cycles. It creates customized marketing blueprints to build sales funnels that shorten the time to revenue. With an extensive team of talented technology veterans, Penguin Strategies offers a wide range of inbound marketing services including strategy, automation, content creation, and more with the goal of nurturing leads and creating new business.

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Nili Zaharony
since: 08/2013
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