Builders Update Joins Forces with My Florida Regional MLS

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Builders Update joins forces with My Florida Regional MLS

Florida real estate agents have a new and robust resource that places new-home construction information at their fingertips. With the launch of a joint effort between Austin, Tex.-based new home inventory source Builders Update and My Florida Regional MLS (MFRMLS), Florida’s largest multiple listing service with more than 43,000 subscribers, Florida real estate professionals can now benefit from up-to-the-minute data on new construction in the central part of the state.

“A tool that identifies new home construction is something our members have been asking for, especially during times of low inventory for re-sales,” said Merri Jo Cowen, MFRMLS CEO. “We’re excited to offer Builders Update for our members.”

In anticipation of the launch, hundreds of agents have already signed up directly with Builders Update in order to gain access to the constantly updated information, which encompasses more than 2,800 floor plans and new homes available for sale in more than 550 subdivisions in the MFRMLS service area. They will have one-touch access to the data via Single Sign-On within their MLS portal.

“Now that MFRMLS agents have direct access to Builders Update through their portal, it will be much easier for them to locate new-home inventory when they have been considering showing only re-sales to their clients,” Builders Update CEO Bill Gaul said. “With one click, agents are presented with all of the new-home inventory in their area instead of having to search site after site to get incomplete or outdated data.”

“The Builders Update team have been great partners, and we’ve enjoyed working with them to get their product launched for our members,” said Cowen.

MFRMLS agents will also have access to the full suite of productivity tools available through Builders Update, including the Builders Update New Home Spotlight ® and the Search Assistant. The former lets agents offer new home searches straight from their websites, while the latter enables agents to receive automatic updates on new-home inventory based on customized criteria.

“Agents can rely on Builders Update to deliver time-and-date stamped, complete data that they need in order to sell new-home inventory,” Gaul said.

As the premier online source for new-home inventory, Builders Update harnesses the power of map-based search technology to offer the most comprehensive and accurate listings of new home construction and soon-to-be-built homes directly to real estate agents and homebuyers. The firm’s exclusive tool suite and patented Homebuyer Pre-Registration process is designed to dramatically accelerate sales with new levels of transparency and accountability.

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Bill Gaul, CEO