InfoDesk, on the other hand, analyzes our clients’ information reporting and usage data to show them trends and patterns that they wouldn’t otherwise recognize.
Tarrytown, NY (PRWEB) April 30, 2015
InfoDesk has introduced premium infographics, a new way for clients to analyze and visualize the emerging news and business trends. Download complimentary sample infographic.
Information graphics or infographics are visual representations of information, data or knowledge that present complex information quickly and clearly. Infographics make it easier for people to see and understand patterns and trends that may not be otherwise readily apparent.
“A picture, or in this case, an infographic is worth a thousand words,” said Sterling Stites, InfoDesk CEO. “Particularly, when it comes to identifying and communicating emerging news and business trends for decision makers.” Infographics, he added, allow stakeholders to identify these trends, “often long before competitors and even the press.”
“Data visualization is fairly common,” said Stites, noting that many infographics are just another way to represent known information or data. “InfoDesk, on the other hand, analyzes our clients’ information reporting and usage data to show them trends and patterns that they wouldn’t otherwise recognize.”
On April 16, The New York Times published a breaking news alert and article about the alarming rise in e-cigarette usage by U.S. teens. The alert was based on newly published federal data that found that e-cigarettes may actually increase tobacco consumption. According to the alert, the numbers came as a surprise and seemed to pitch policy makers into uncharted territory.
This was old news to one InfoDesk client. Last August InfoDesk created an infographic for the client that clearly demonstrated the overwhelming trend of articles about the dangers of e-cigarettes and the need for greater regulation. This is just one example of how InfoDesk helped its client identify and respond to a trend, long before the mainstream press recognized it.
Currently infographics are only available to InfoDesk’s portals or custom newsletter clients. “We are already tracking and curating articles for these clients, based on their topics of interest,” said Stites. Analyzing articles and usage over time can reveal significant trends, he noted. “Moreover,” Stites added, “our editors and designers have taken this analysis to the next level.”
For more information about premium infographics, contact info(at)infodesk(dot)com or call 914.332.5940 (US) or +44 20.8350.3398 (UK).
InfoDesk (http://www.infodesk.com) is a business intelligence platform that helps organizations manage, deliver and share all of their content resources. For more than 15 years InfoDesk has helped some of the largest multinational corporations, top government agencies and media companies maximize their information resources. InfoDesk is based in Tarrytown, NY with offices in London and Washington DC.