New ATD Research Examines a New Age of Learning through Instructional Design

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Senior leaders fail to buy-in to the importance of instructional design.

"Instructional Design Now: A New Age of Learning and Beyond"

The failure of senior leaders to grasp the importance of instructional design is a big stumbling block for organizational learning and development efforts, according to a new study from the Association for Talent Development (ATD), formerly ASTD. Instructional design (ID) is critical to effective organizational learning and today the field is navigating an abundance of new tools, technologies, and evolving learning delivery methods. Organizations that want their employees to engage in learning initiatives that enhance performance on every level, must value the essential role instructional design plays. In the report, "Instructional Design Now: A New Age of Learning and Beyond," ATD teamed with the Institute for Corporate Productivity (i4cp) to gather insight from instructional designers and learning professionals worldwide to assess the current and anticipated future states of ID and its contribution to business success.

When ATD and i4cp collaborated for the 2010 report, "Instructional Systems Design: Today and in the Future," the main focus was instability in organizational learning, complicated by ongoing technological advances and globalization. Today, those factors still exist, however, the new research indicates that ID professionals must become faster, more strategic, global, and tech-savvy. The research also indicates that buy-in from senior leaders has remained low due to the lack of competencies, which has led to low funding.

Key findings from the "Instructional Design Now: A New Age of Learning and Beyond" include:

  • Instructional design projects are more likely to support organizational business goals than learning goals.
  • Designers view formal ID education as an important career component.
  • Traditional classroom instruction is in use by more than 92 percent of organizations.
  • Social and mobile learning still are not widely used.

"Instructional Design Now: A New Age of Learning and Beyond," is available on the ATD store. Visit Instructional-Design-Now.

About ATD

The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations. These professionals help others achieve their full potential by improving their knowledge, skills, and abilities.

ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector.

ATD supports the work of professionals locally in more than 125 chapters, international strategic partners, and global member networks.

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Kristen Fyfe
American Society for Training and Development
+1 (703) 683-8192
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