We’re eager to more deeply benefit from the experience, enthusiasm, and leadership that they both provide.
Ware, Massachusetts (PRWEB) May 07, 2015
Berkshire Blanket, the largest designer and importer of blankets, bedding and throws in the United States, announces two promotions. Mei Higgins is now the Vice President of Sales and Merchandising and Emily Pfeiffer is the Vice President of Marketing and Digital. These newly expanded roles align and refine the company’s focus on creating value for the Berkshire Blanket brand and customers.
Mei Higgins has been with Berkshire Blanket for close to 10 years. In her new role as Vice President of Sales and Merchandising, she will continue to direct the company’s Product Development and Design activities, leading these teams through continued innovation of the latest bedding fabrications and technologies. In addition, she will assume responsibility for the company’s sales efforts.
Emily Pfeiffer is nearing four years with Berkshire Blanket. She was brought on board to launch the company’s direct to consumer website and in her new role as Vice President of Marketing and Digital, she will continue to drive and expand the company’s e-commerce business, expanding into additional digital channels, and will take on responsibility for marketing and developing the Berkshire Blanket brand in both digital and traditional retail channels.
“We’re very excited to promote these two talented women, both of whom have already made significant contributions to the company,” said Scott Maddalene, President of Berkshire Blanket. “Mei’s new role is perfect for her and brings the necessary focus and attention on overall business growth. Emily’s expanded role drives both our growing digital business and our brand equity in all channels. We’re eager to more deeply benefit from the experience, enthusiasm, and leadership that they both provide.”
About Berkshire Blanket: Since introducing the very first fleece blanket to the world in 1993, Berkshire Blanket has been the leader in both new and tried and true textures and technologies for fabrics that are the softest and coziest without compromising quality. Berkshire Blanket’s claims to fame include their adored Microfleece™ sheets, and fabric innovations such as Serasoft®, Fluffie™ and VelvetLoft™.
Berkshire Blanket is a portfolio company of CSW Private Equity LLC and they have a strategic and financial partnership with Sumec Textile and Light Industry Co. of Nanjing, China. These relationships strengthen the 20+ year old brand that is still headquartered in the Massachusetts mill where it was founded.