This is an exciting time for our company. We take a consumer-focused approach to research and development, and we strive to reinvent and improve our products to give recreational boaters the best possible experience.
Orlando, FL (PRWEB) May 04, 2015
NorCross Marine Products® today announces a new partnership with AIRMAR® Technology Corporation. NorCross will pair its HawkEye® and OEM high performance digital depth sounder displays exclusively with AIRMAR® transducers. With NorCross’s 15 years of experience in high performance depth sounders, paired with AIRMAR’s 30 years of building highly responsive and reliable transducers, NorCross’ depth sounders will set a new bar of performance and reliability for the recreational boating industry.
“This is an exciting time for our company," said NorCross President, Greg Lentine. “We take a consumer-focused approach to research and development, and we strive to reinvent and improve our products to give recreational boaters the best possible experience. Pairing AIRMAR’s advanced transducer technology with NorCross’ high-performance depth finder displays will strengthen our product line and increase the reliability of our systems.”
This collaboration between NorCross and AIRMAR is timely in terms of the maturity of the recreational marine market. With the numbers for recreational boating trending upwards in the US since 2012, and fuel prices down, it’s a favorable time for this alliance. While economic growth remains generally stable, NorCross’ product demand for depth finders and fish finders has been strong, particularly in the coastal and recreational regions.
“This partnership has taken place at a time when consumers demand exceptional goods and services along with outstanding user experiences,” said Lentine,“ and NorCross intends to deliver.“
NorCross Marine Products is a leading designer, manufacturer and marketer of boating, fishing and outdoor adventure products. The Company was founded in the year 2000 and is headquartered in Orlando, FL. NorCross’ products are distributed under its retail brand HawkEye® and under several OEM configurations found in today’s most respected boat brands. The Company also designs, manufactures and distributes NorChill® High Performance Coolers.