CRMPoint Announces its Integration With the emfluence Marketing Platform

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The Shawnee-based customer relationship management leader announces its partnership with the email marketing platform at the emfluence User Conference, May 7.

CRMPoint, a leader in customer relationship management (CRM) solutions based on Microsoft Dynamics CRM, looks forward to its participation at the emfluence Marketing Platform User Conference, held May 7, 2015, in Kansas City, MO. The event is symbolic, as CRMPoint launches their integration with emfluence this season.

Email marketing and CRM make a great team. The integration pairs the email marketing platform with CRMPoint’s customer relationship management solutions, says Chris Perrin, CRMPoint’s Vice President of Technology.

“emfluence came to us with a need to integrate their world-class marketing platform with CRM,” Perrin says. “It makes sense to have the two systems talk to each other. With the integration between the two, marketers are able to use the tools they really like, and salespeople can see the results. It’s a win-win for everybody.”

During the User Conference, CRMPoint President and CEO Wes Weeks will participate on a panel discussion on customer relationship management alongside fellow experts. Weeks will share the company’s insights on how CRM and email marketing go hand in hand.

Paired with smart email marketing, customer relationships can grow stronger than ever. The CRM and emfluence integration sets the stage for greater business efficiency. The integration empowers sales and marketing to tag team, using CRM to magically automate campaigns, nurturing leads into sales and customers into repeat buyers.

“emfluence is a natural extension of CRM, and building that seamless integration is beneficial for everyone,” Weeks says. The integration will offer greater marketing insights as well, enabling companies to see how customers respond to email marketing and to the brand, and tracking the sales process every step of the way.

Ultimately, the partnership allows users to achieve sales goals and strengthen relationships, taking their businesses to new heights. “We take the trust emfluence has given us very seriously and we’re excited about the potential of the integration for all users,” Perrin adds.

At the annual emfluence Marketing Platform User Conference, the full-service digital marketing agency shares valuable marketing knowledge, best practices and tools. The 2015 event features keynote speaker Jeremy Ragonese, Director of Marketing for Boulevard Brewing Company, and a variety of marketing experts.


Kansas City-based CRMPoint is a leader in delivering customer relationship management (CRM) solutions based on Microsoft Dynamics CRM. Founded in 2010, the company has a strong history of customized CRM solutions to fit the needs of companies both large and small, improving every interaction a business has with its prospects and its valued customers. More information is available at

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