New Form Digital Inks NewFronts Deals with Top Digital Players

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The Entertainment Company Wraps the First Week of NewFronts With a Prolific Run

“We are aiming high and want to create the best scripted content with the most talented creators and help them find the audience that will love their work as much as we do.”

New Form Digital ended the first week of the 2015 NewFronts with their first-ever presence on three stages and deals with top players. The entertainment company has signed deals to produce original, scripted digital series for Maker and Refinery29. In addition, New Form’s Chief Creative officer Kathleen Grace gave one of the key presentations at the Digitas NewFronts presentation focused on data and creativity.

New Form Digital announcements include:

‘Party Girl’ for MAKER Studios: A 10-episode comedy series created by Lisa Schwartz and Lacey Friedman that follows Lisa (played by Lisa Schwartz), a girl who once had it all but now pays her rent by donning a princess costume as a performer for little kids parties around Los Angeles.

‘Sh*tty Boyfriends’ for Refinery 29: An 8-episode comedy series written and created by Jessica Cabot and executive produced by Lisa Kudrow and Dan Bucatinsky, ‘Shitty Boyfriends’ is the story of Amanda, an intelligent feminist and talented cartoonist who has a lot of love to give but can’t get it together in the dating department.

Digitas Presentation: New Form Digital presented its unique data-enabled development process to Digitas to evolve into future opportunities with Digitas’ clients.

“Given that New Form only came into being a little over a year ago, I am thrilled and excited to be bringing projects from digital-native creators to the best platforms in the business,” said Kathleen Grace, chief creative officer for New Form Digital. “We are aiming high and want to create the best scripted content with the most talented creators and help them find the audience that will love their work as much as we do.”

“When we started New Form Digital, we made a conscious decision to only work with partners who are committed to high-quality scripted originals. Refinery29 and Maker Studios have stepped up to invest in that vision. These fully-funded series validate big themes from the 2015 NewFronts: high-quality content, new programming to reach millennial audiences and content platforms that are truly in the game,” said JC Cangilla, New Form Digital senior vice president of business operations.

New Form Digital is the only data-driven entertainment company focused on original, scripted, mobile-friendly content. With a network of high-profile talent, distributors and partners, New Form Digital takes a unique approach to storytelling for the social media generation. Find out more at newformdigital.com.

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Bronagh Hanley

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