"There's a big opportunity for talent coming out of our military" says Tom Borgerding, founder and CEO of Campus Media Group.
Minneapolis, MN (PRWEB) May 05, 2015
As more businesses around the country are realizing the numerous advantages of recruiting college students who are U.S. military veterans, one software solution company is helping them build the necessary bridges to America’s college and university campuses.
Mytasca is a database of contacts at universities such as the veteran affairs departments and career centers. These two places are key jumping off spots for recruiting students, including our military veterans. The Mytasca product was designed to remove as much guess work as possible when it comes to connecting companies with college students to hire and is adept at identifying diverse groups like veterans.
"There's a big opportunity for talent coming out of our military,” says Tom Borgerding, who founded Minneapolis based Campus Media Group in 2002, the company which launched its product extension Mytasca in June 2014. “These former servicemen and women know about leadership and teamwork, operating with grace under pressure, and are able to find solutions that are only taught in the military. In addition, diversity, globalization, and technology are second nature to them as a result of their service.”
According to Borgerding, many of today’s business leaders are beginning to realize the real value that veterans bring to the table. This is one of the first generations of business leaders that largely didn’t serve in the military, which poses real cultural barriers to understanding military skills and experience. Fortunately, nearly every accredited college and university in the United States now offers specialized services for veterans, which is where Mytasca comes in to bring greater access to this valuable group.
Its comprehensive data is the result of three years of research plus long term relationships with many of the 4,500 institutions (representing every college in the U.S.), both online and brick-and-mortar campuses. Employers using Mytasca can identify target institutions with military veterans by entering the desired zip code, number of mile radius away from the company, discipline and degree of study to see key statistics and then a list of contacts including the career center and veteran’s affairs offices for access to candidates.
Based upon increasing demand for veteran candidates by Mytasca clients like Power Objects, BlackBaud, Pearson VUE, and Campus Strategic Partners among others, Borgerding and his team are making it easy for corporations and recruiters to connect with future employees and interns. Mytasca is the only online resource to combine U.S. government IPEDS: Integrated Postsecondary Education Data System statistics data with university career center data and other key recruitment based university contacts. The best of today’s technology included in Mytasca is able to leverage the mass amount of data available on colleges and universities and turn it into many different, easy to use cues for recruiters.
Mytasca allows every recruiter an objective, fact driven approach to more college career center professionals and their students in one centralized location. For more information and to learn more about connecting with our military veterans on U.S. college and university campuses, please visit: http://www.Mytasca.com and https://twitter.com/mytasca or call 952-697-2000.
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About Mytasca “You Recruiting Without The Research Burdens”™
Mytasca, a division of Campus Media Group, was developed on the results of four three years of research and extensive discussions with a variety of employers and university career centers. Mytasca is the only resource that contains institutional, demographic, and campus departments including diversity, disability, veteran affairs and career center information all in one place, for virtually all higher-education institutions in the U.S. More than 4,500 two-year and four-year institutions, both online and brick-and-mortar campuses, are contained in its database. It is also the only resource that is free for educational institutions’ career centers to list and update their information.
About Campus Media Group
Founded in 2002 Campus Media Group is a media and marketing agency headquartered in Minneapolis that helps national brands and advertising agencies reach college students across the U.S. The company’s core offerings include media planning and buying for online and social media, out-of-home, print, direct marketing, event marketing, and advertising channels. The agency assists major brands and employers with their youth marketing initiatives and has gained wide recognition as experts in reaching the college demographic. This expertise, coupled with its strong and long-established media relationships and partnerships across the U.S., have made Campus Media a trusted partner among the nation’s largest brands. For more information visit http://www.campusmediagroup.com