BrainHearing takes the research and design process for hearing technology in an entirely new direction, based on the concept that hearing actually occurs in the brain, not in the ears.
Allen, TX (PRWEB) May 04, 2015
Calvert Hearing Care is excited to offer Texas the revolutionary Oticon hearing aids made with BrainHearing™ technology. BrainHearing takes the research and design process for hearing technology in an entirely new direction, based on the concept that hearing actually occurs in the brain, not in the ears.
BrainHearing further advances Oticon’s “brain first” approach to hearing aid design, first introduced in 2003. Rather than emphasizing the amplification and suppression of sounds, Oticon’s approach recognizes that speech understanding is a cognitive process that happens in the brain.
Typical hearing aids, designed with the ear in mind, are more or less miniature amplifiers, increasing the signal strength of sound and pushing it into the ear. The concern with this approach is that it ignores the way the brain process and perceives sound. By amplifying all sounds and frequencies, including the varieties someone with hearing loss can already hear well, the brain becomes overloaded, fatigued, and confused.
In contrast, BrainHearing technology amplifies only the sounds and frequencies those with a hearing loss have trouble hearing or wish to pay attention to. By dynamically modifying sound before amplification, Oticon hearing aids send a modified signal to the ear in a way that the brain can efficiently process. These modified signals allow the user to organize sounds, orient to the environment, hear better in noisy settings, understand speech more clearly, switch focus, and listen according to personal preferences.
According to Calvert Hearing Care, by using only the sounds that the inner ear cannot already hear well, the natural quality of sound is preserved, and the brain is not fatigued and overwhelmed with unnecessary amplification. Brain-focused hearing aids work with the brain’s four key functions used to make sense of the sound it receives.
More information on hearing aids, including BrainHearing technology, can be found at http://www.calverthearingcare.com.
About Calvert Hearing Care
Calvert Hearing Care is a full-service audiology practice located in Texas, with locations in Allen and Garland. Equipped with state-of-the-art technology and compassionate staff, Calvert Hearing Care offers comprehensive services including hearing tests, hearing aid evaluations, custom hearing aid fittings, hearing aid cleanings, rehabilitative counseling, preventive care advice, and service and repair for all hearing aid models. With services delivered in a relaxed and comfortable atmosphere, Calvert Hearing Care is Texas’ leading destination for better hearing.
Clay Mainord, Au.D.
Calvert Hearing Care