WHITE Selected as New Advertising Agency of Record for Quicken Loans National and Deutsche Bank Championship

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Regional Advertising Agency to Provide Media Buying and Digital Wins for Quicken Loans National and Deutsche Bank Championship

We feel that WHITE's long-standing strategic innovation combined with a successful history within the industry will garner great results for us."

WHITE Advertising Agency today announced its partnership with the Quicken Loans National in Prince William County, Va., and Deutsche Bank Championship in Norton, Mass., as the golf tournaments’ Advertising Agency of Record, following a competitive process comprised of multiple agencies.

The digital-first agency will be managing all advertising and paid media efforts for the annual PGA TOUR tournaments, Quicken Loans National and the Deutsche Bank Championship. WHITE’s task is straightforward: Increase ticket sales for each of the aforementioned tournaments. WHITE has perfected the art of using digital media tactics to fill stadiums and theaters, and is now eager to take on a new kind of venue in the two tournaments, hosted by the Tiger Woods Foundation.

“We are pleased to work with WHITE to develop our media and advertising management. We feel that their long-standing strategic innovation combined with a successful history within the industry will garner great results for us,” said Emily Taylor, Vice President, Communications and Marketing for the Tiger Woods Foundation.

Through digital marketing methods such as search engine optimization, video amplification, cross-screen targeting and mobile-first responsiveness, the Herndon-based ad agency plans to target both the core, golf-centric audience as well as the younger, “next-generation” tournament audience in order to spread 360-degree optimal awareness of the foundation as well as their positive impact on the lives of millions of children.

“We are excited to help bring success to such a great foundation. Our media team is one of the best, and we are thrilled to give this campaign our all,” says Matt White, CEO of WHITE. “Personally, as an avid golfer, I could not be more excited to take the advertising for these tournaments to a new level.”

The Quicken Loans National, hosted by Tiger Woods, is a premier PGA TOUR tournament that invites 120 of the top professionals from around the world to compete for the coveted title in the nation's capital. The 2015 tournament will be contested at Robert Trent Jones Golf Club in Prince William County, Va., for the first time, July 27-Aug. 2. For more information about the upcoming Washington, D.C. Quicken Loans National golf tournament, please visit QLNational.com.

The Deutsche Bank Championship is New England's premier PGA TOUR FedExCup Playoff event, held over Labor Day weekend (Sept. 2-7) at TPC Boston in Norton, Mass. Since its inception, the Deutsche Bank Championship pays homage to our armed forces and local heroes while raising awareness and funds for the college-access programs of the Tiger Woods Foundation. To learn more about the Deutsche Bank Championship, please visit DBChampionship.com.

WHITE was founded in 1964 as Nolan Duffy and White by E. James White who had a passion for creative that delivered results. With media consumption continually changing, WHITE provides clients with integrated, winning solutions. Achieving win after win within the ever-changing realm of digital media. For more information, please visit white64.com or follow us on Facebook or Twitter.

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Kelly Weismiller
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since: 09/2009
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