ShipCompliant DIRECT Conference Features Top Talent and Latest Wine Marketing Ideas

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Sommelier, Best Seller, Hospitality Guru and Top Wine Shipping Expert Headline Annual Napa Based Direct Wine Sales Conference, May 28-29. Hundreds of beverage alcohol suppliers to gather for an inspiring, educational, and motivational experience at the 10th Annual DIRECT Conference in Napa Valley

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The two-day conference features speakers from a wide variety of fields as well as numerous seminars and workshops

Best Selling author, Ted Talk alumni, and ambassador of freak David Rendell will keynote ShipCompliant’s DIRECT 2015 conference set for May 28-29 in Napa, California. This year’s 2-day conference focusing on the direct sales and marketing of wine will also include talks by award-winning sommelier Bobby Stuckey, AirBnB Head of Global Hospitality Chip Conley, and Wine Institute Vice President of State Relations, Steve Gross.

ShipCompliant’s DIRECT Conference, now in its 10th year, attracts marketing and hospitality professionals, compliance managers, winery owners, wine marketers, and trade media to one of the most in depth and comprehensive annual explorations of the direct-to-consumer wine market. The two-day conference features speakers from a wide variety of fields as well as numerous seminars and workshops that provide attendees with actionable information and tools to better market wine in the fast growing direct-to-consumer sales channel.

“We are excited to introduce DIRECT attendees to David Rendell because he comes with an inspiring message that applies not merely to work, but to life in general—plus, he is very funny,” said ShipCompliant CEO Jason Eckenroth. “Add to this the chance to hear the great Master Sommelier Bobby Stuckey speak on how to connect with customers and Chip Conley explain how to delivery world-class hospitality experiences and you have a very exciting conference.”

Additionally, attendees will hear the annual “State of the Industry” address by Wine Institute Vice President Steve Gross, who always brings the hundreds of attendees the very latest developments in the world of direct-to-consumer wine sales and what to expect in the future. Meanwhile, the meat of the DIRECT conference is its twelve seminars and workshops presented over two days, including:

  • Marketing to the Generations, Including Millennials
  • Social Media Compliance
  • The Future of the 3-Tier System
  • Data Management for Compliance
  • Shape the Wholesale Industry

New this year is the Wholesale Gathering on day two of the conference. Attendees of the DIRECT conference and beverage alcohol suppliers to the wholesale industry are invited to participate in the first-ever Wholesale event at DIRECT. In addition to the incredible content being presented on the direct-to-consumer industry, ShipCompliant’s Wholesale team will be hosting panels and workshops focused on our customers who sell to the wholesale industry as well.

More information on the 10th Annual ShipCompliant DIRECT conference as well as registration information is available at: .

ShipCompliant is the industry leader in creating SaaS compliance and transaction platforms for the beverage alcohol industry. The company makes products people use and love, reducing time to market and enabling new sales channels for wineries, breweries, cideries, distilleries, and importers of beverage alcohol products. ShipCompliant’s comprehensive web-based tools offer robust and seamless integration with order management, e-commerce, point-of-sale, and fulfillment systems, ensuring compliance at each step in the process. For more information, please visit

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Andrea Steffes-Tuttle
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