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PR News is looking for marketing, PR and communications experts to contribute to our upcoming Measurement Guidebook. Abstracts are due May 13.

PR News is looking for marketing, PR and communications experts to contribute to the upcoming Measurement Guidebook. This guidebook offers an excellent branding and exposure opportunity for the author and his or her organization.

Measurement is one of the most important tasks in public relations, as PR professionals need to quantify and explain their impact on their organizations in order to prove their worth. For this book, we are seeking articles, case studies, how-tos, anecdotes and best practices for measurement that fall into the following categories:

  • Dashboards and Tools to Prove PR’s Value
  • Measuring Employee Engagement
  • Presenting Measurement to Senior Leaders
  • How to Measure Social Media ROI
  • Tying PR to Business Objectives (Sales, Leads, Membership)
  • Measuring Reputation

Content ideas that are focused and specialized are preferred. Data, graphics, tips, charts, checklists, matrixes, and dos and don’ts are preferred as well.

Send article ideas in the form of a 50-word abstract to prnewspress(at)accessintel(dot)com using the subject line “Measurement Guidebook Abstract.” Please submit ideas by Wednesday, May 13.

The PR News Editorial Team
http://www.prnewsonline.com

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