Fast-Growing Direct Marketer Now Gives Clients 24/7 Online Access to Campaign Analytics

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SeQuel Response’s sQoreBoard puts customized results at customers’ fingertip

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It's 100 percent customized... for each individual client.

Unwilling to coast on its rapid rise nationally as a direct marketer, SeQuel Response announced today a significant expansion in its ability to allow its growing list of customers swift and useful access to analytic data that breaks down their campaigns’ performances.

The sQoreBoard analytic tool, a cloud-based, custom-built program, was extensively tested over the past year by one of SeQuel’s largest customers and is now available to SeQuel’s full roster of clients.

“There are numerous database analytics tools out there, but there has been nothing—to our knowledge—until now that was specifically set up for direct marketing,” said Scott Anderson, SeQuel Response’s vice president of database marketing and analytics. “It greatly simplifies how we construct analytics for our clients, as opposed to a very manual process that might take a week or more for us to crunch the numbers.”

sQoreBoard concisely analyzes key components in direct-marketing campaigns and presents the highlights in easy-to-comprehend charts and graphs—web, tablet or mobile—and it has the ability to do it at a moment’s notice, whenever the client wants to see the data.

Customer-specific data, compiled accurately and quickly, takes the guesswork out of all kinds of time-sensitive business decisions, which often make or break a direct-marketing campaign. With automatically compiled results at customers’ fingertips, SeQuel can even more effectively help them make the best and most profitable recommendations for future direct-marketing efforts.

“It's 100 percent customized to what is appropriate for each individual client,” Anderson said. Quite simply, he emphasized, “It provides clarity in easily accessed results that can be viewed at the client’s leisure. So, if they have a question like, ‘How did List B do in Package C?’ they don’t have to come to us and say, ‘Can you run me this report?’ It’s very easy to navigate, which has been a large gap in our industry: user-friendly analytic tools.”

SeQuel Response developed sQoreBoard after noticing a void in the timely delivery of analytic data to clients who rely on direct marketing for the success of their business.

“We have yet to find anyone that provides direct-marketing services like we do that also offers a product such as sQoreBoard,” said Jay Carroll, SeQuel Response’s partner and chief marketing officer. “If there were, we likely would have invested in it rather than tackling the mountainous task of custom building sQoreBoard over the last 18 months."

About SeQuel Response:
SeQuel Response is a full-service, performance-based direct marketing firm that combines creative intelligence and efficient execution to help clients achieve new levels of sales and profitability. In 2014, SeQuel Response drew attention from the industry. The Minneapolis-St. Paul Business Journal named SeQuel Response to the Top 25 Advertising Agencies in Minnesota and to its Fast 50 list. SeQuel Response also received a spot on the 2014 Inc. 5000 list of the fastest-growing private companies in the country. SeQuel relies on informed strategies, sophisticated database marketing and a data-driven testing methodology to produce attractive results. For more information, call Jay Carroll, Partner & Chief Marketing Officer, at 612-963-9534 or email jay.carroll(at)sequelresponse(dot)com. Visit SeQuel’s website at and check out “SeQuel Inspirations,” a blog written by some of the most inspiring minds in direct marketing.

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Robb Leer
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