The Cotton Yearbook Debuts to Remove Information Barriers from the Cotton Value Chain

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New publication created to enhance communication and increase collaboration throughout the global cotton community

“I created The Cotton Yearbook to eliminate the information barriers that reduce efficiency, add costs, and hinder cotton’s ability to compete with other fibers in the global marketplace.”

With today’s launch of The Cotton Yearbook, professionals in the cotton and textile industries now have a new resource to help them improve their operational efficiency, communicate more effectively with their partners and suppliers, and maintain closer ties with their friends and colleagues around the world.

Mike McCue, who served the industry as editor of Cotton International magazine from 2010-2014, created the new publication to meet the information needs of international cotton and textile leaders, from the farm to retailers’ shelves.

“Everywhere I’ve gone over the last 18 months, people have been telling me that the industry needs an international information resource that helps them do their jobs more efficiently and effectively,” McCue says. “I created The Cotton Yearbook to eliminate the information barriers that reduce efficiency, add costs, and hinder cotton’s ability to compete with other fibers in the global marketplace.”

The Cotton Yearbook consists of:

  •     A website (http://www.cottonyearbook.com) that publishes news stories, feature articles, and interviews with industry leaders from all sectors of the cotton value chain, and
  •     An annual print edition released in December that contains insights, strategies and predictions from the industry’s top thought leaders, as well as extensive image galleries containing hundreds of photos from the major cotton and textile events held around the world each year.

“The value chain for cotton is much longer and more complex than it is for most other agricultural commodities, so industry stakeholders desperately need a forum where they can collaborate with their colleagues, learn from the successes they’ve had, and address the challenges they still face,” McCue says. “Beginning with today’s launch, The Cotton Yearbook will meet those needs.”

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ABOUT THE COTTON YEARBOOK
Founded in 2015, The Cotton Yearbook serves as an information resource and community forum that enables cotton and textile professionals to operate their businesses more efficiently, collaborate with partners and suppliers more effectively, and eliminate information barriers from the cotton value chain. For more information, please visit http://www.cottonyearbook.com.

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Mike McCue
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