Reston, VA (PRWEB) May 06, 2015
Crafter Software (http://craftersoftware.com), the award-winning provider of innovative Web content management software that drives high performance, personalized digital experiences, announced today that its Crafter CMS platform has been named in EContent’s Trendsetting Products List For 2015.
"I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry," says EContent editor, Theresa Cramer. "Whether you are in need of a content management system to control your digital experience or an analytics tool to tell you how you’re doing, you need the right tools at every step of your journey. More and more, tools are going above and beyond, helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella."
Crafter CMS enables marketers and other content editors to easily create and manage sophisticated, dynamic digital experiences across multiple online channels. Crafter CMS is composed of several subsystems:
- Using Crafter Studio (http://craftersoftware.com/products/crafter-studio), leading enterprises can create engaging content, target messages to audience personas, publish to multiple digital channels, and deliver consistent personalized digital experiences in one simple, elegant solution.
- Crafter Engine (http://craftersoftware.com/products/crafter-engine) renders high performance dynamic content that enables marketers to deliver the most personalized sites, services and native mobile applications.
- Crafter Profile (http://craftersoftware.com/products/crafter-profile) provides a groundbreaking user management platform that combines identity and user attribute management with big data scalability for true real-time behavior based personalization.
- Crafter Social (http://craftersoftware.com/products/crafter-social) is a next generation user generated and social content platform that gives marketers the tools they need to build and maintain the engagement that drives real customer loyalty.
The entire Crafter CMS suite of tools is available in both on-premise and cloud SaaS-based deployments.
“We are honored to be included in EContent’s Trendsetting Products List for 2015,” said Russ Danner, Vice President of Products at Crafter Software. “Crafter CMS enables marketers and content editors to create digital experiences that foster true customer engagement.”
View the complete list of Trendsetting Products featured in the May issue of EContent magazine at: http://www.econtentmag.com/Articles/Editorial/Feature/EContents-Trendsetting-Products-of-2015-103518.htm
About Crafter Software
Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more.