American Express Meetings and Events Director Joins DoubleDutch to Lead Global Channel Growth

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Danielle Puceta brings proven ability to marry event industry needs with innovative technology.

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DoubleDutch, the leading provider of mobile event applications, today announced that Danielle Puceta, former Director of American Express Meetings and Events, APAC (Asia Pacific) will be joining the company as Senior Director of Channel to lead and grow channel partnerships globally.

“Hiring Danielle was a double win for us,” said Lawrence Coburn, CEO of DoubleDutch. “Not only does she bring with her an impressive track-record of growing and scaling global strategy, but she also possesses a unique insider’s understanding of our target audience.”

While at American Express Meetings and Events, Danielle led all meetings initiatives for APAC, building their regional strategy from the ground up. At DoubleDutch, Danielle will be leading a similar push, developing and expanding the DoubleDutch Channel strategy internationally.

Danielle brings with her a proven ability to marry the more traditional world of meetings and events with the right technology to streamline and improve the experience and outcomes for all stakeholders involved. This expertise will be a tremendous asset for DoubleDutch as it works to grow and diversify its channel partnerships.

“I am thrilled to join DoubleDutch, a company that is transforming the way meetings and events professionals do business,” said Puceta. “We have a huge opportunity to add a new, innovative digital dimension to events at a global scale, and I can’t wait to get things moving.”

About DoubleDutch:
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include Cisco, UBM, Lowe’s, PwC, Novartis, and Estee Lauder, and more. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app.

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