G&H Orthodontics Launches New Brand and Product in Celebration of 40th Anniversary

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G&H Orthodontics launches new brand and Thermal Nickel Copper Titanium Archwire.

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Celebrating 40 years serving the orthodontic community.

G&H Orthodontics, a leading orthodontics company, launches a new brand focused on serving the orthodontic community with “Quality Manufacturing and Exceptional Service.” The formal rebrand of G&H Orthodontics will launch at the American Association of Orthodontists Meeting, May 15-19, 2015 in San Francisco, CA, with full implementation this year.

Commemorating 40 years serving the orthodontic community, the rebranding is a significant milestone that will mark the beginning of a new chapter at G&H Orthodontics following a history of significant growth and expansion.

"In 2012 G&H acquired Orthodontic Design and Production, a manufacturer of high-quality brackets, bands and tubes, and our rebranding is a natural outcome of this successful merger. We have fully integrated our Customer Service, Sales, Marketing, Manufacturing and Distribution departments with such success that we were selected by GE Capital as Performance Improvement Partner of the Year,” said Kevin McNulty, President and CEO, “Our rebranding symbolizes that every team member is dedicated to deliver on our mission: To provide our customers with a great experience achieved through quality manufacturing and exceptional service.”

Emily Frische, G&H’s new Director of Marketing, shared, “We recently completed ‘voice of the customer’ research to truly hear and understand our customers’ needs and wants. As a result, we are launching our new brand with enhancements to our website, improved delivery and support materials. We continue to deliver the exceptional quality our customers recognize as best in class, and we have added new products with the launch of our new, improved Thermal Copper Nickel Titanium premium archwire.”

“By offering a full line of clinical solutions, we are helping orthodontists create a masterpiece – a smile –each time a patient is entrusted in their care. With proven performance for our brackets, wires, elastomerics and practice supplies, we precision engineer and manufacture products essential to the success of the orthodontic community worldwide. It's an exciting time at G&H Orthodontics,” McNulty added.

As a diverse global company with a local presence, G&H Orthodontics, Inc. is a leading provider of clinical solutions for the orthodontic community. G&H Orthodontics is a privately held company with 151 employees serving customers in 87 countries. With 99.9% customer satisfaction for archwires and brackets, G&H is the best manufacturer of a full line orthodontic products made in the USA including wire products, brackets, bands, and tubes, elastomerics and other orthodontic supplies. The company is headquartered in Franklin, Indiana.

To learn more about G&H Orthodontics breadth of products, visit GHOrthodontics.com

G&H Orthodontics, G&H and the G&H Orthodontics logo are registered trademarks of G&H Orthodontics.

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