Rashti & Rashti Selects Simparel Enterprise to Advance Global Operations

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A leading baby and childrenswear company is replacing a legacy ERP and other homegrown software with the all-in-one Simparel Enterprise solution to improve business wide efficiency, flexibility, reporting and visibility. The company plans to complete implementation at its New York headquarters and Asian production offices later this year.

Simparel, Inc. (http://www.simparel.com), the leader in next-generation business software for fashion and soft goods brands, manufacturers and retailers, announces that a leading baby and children’s clothing, soft toy and blanket manufacturer Rashti & Rashti has selected the Simparel® Enterprise solution to replace its legacy ERP system and advance its information technology (IT) capabilities across its New York City headquarters and Asian production offices. The natively-integrated ERP, PLM, Supply Chain Management and other capabilities of the all-in-one solution promise to help the company increase overall efficiency, expand operational flexibility and improve end-to-end reporting and process visibility.

“As a growing company, we needed to move beyond the limited capabilities and performance that our 20-year old legacy system was providing,” explained CEO Michael Rashti. “After getting a sense of all that was available, we evaluated the six solutions that were most relevant to our business over a six month period. When we considered all the system capabilities, the depth of installation experience with companies similar to ours, the strength and partnership potential of the vendor teams and other factors; we judged Simparel to be the best all-around solution for our business. We are confident that Simparel will go a long way in helping us manage all of our brands, licenses and private label businesses.”

When fully implemented later this year, more than 65 Rashti & Rashti team members and business partners will use the new system to gain visibility and control across the design, product development, supply chain, financial and other key fashion product lifecycle processes. Built-in user dashboards and management by exception tools in the system are designed to empower management and teams with more timely and accurate information needed for rapid and improved decision making.

“Rather than taking a best of breed approach, it was very important for us to find an integrated solution that gives us ERP and PLM all in the same system,” continued Rashti. “Just as important as technical capabilities, the fact that Simparel has a strong and seasoned team that will ensure a successful transition and help us to adopt best practices was a big factor in our decision.”

“We are honored to be selected by Rashti & Rashti,” added Simparel Senior Vice President John Robinson. “We applaud them on their thorough system evaluation and their commitment to a rapid and successful system implementation. We thank them for their trust and look forward to a long and mutually beneficial partnership.”

About Rashti & Rashti

For four generations, Rashti & Rashti has been dedicated to making apparel, soft toys and blankets that delight moms and comfort babies and children. Headquartered in New York City, the family-owned and operated business is a leading manufacturer of baby and children’s products produced around the world. Rashti & Rashti collections are available as house brands, licensed brands, and private label brands nationwide in specialty stores, national chains, baby superstores, children’s apparel stores, juvenile furniture stores, gift shops, mass merchants and online retailers. The growing company proudly celebrates children and their families by making each item with individual care and integrity.

For more information, visit http://www.rashtiandrashti.com.

About Simparel

Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. The Simparel Enterprise Solution provides global process visibility, control and collaboration by combining traditionally independent Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements and Manufacturing Planning (MRP), Electronic Data Interchange (EDI), Warehouse Management (WMS) and other productivity tools into a single, fashion-focused business system.

The fully integrated end-to-end functionality of Simparel keeps teams and vendors working on the same page. Real-time visibility into product development, orders, inventories, production and supply chain processes enables users to make more informed decisions - faster - across the entire business. The next-generation Simparel software architecture is simpler to deploy and offers greater scalability, performance and total cost of ownership than traditional enterprise solutions. Clients routinely report cost reductions and increased agility and responsiveness across their product development, sourcing, manufacturing, distribution and other business processes with Simparel. For more information, visit http://www.simparel.com.

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Simparel is a registered trademark of Simparel, Inc.
Rashti & Rashti is a division of HJ Rashti & Company, Inc.

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