Hermosa Beach, CA (PRWEB) May 06, 2015
The investment is led by Aria Management Group, a Newport Beach based group focusing on growth stage financing. The additional funds will enable SharkReach to fast-track expanded development of their popular SharkScore influencer ranking system and open up their reporting & analytics platform to provide social data beyond their clients singular campaign.
Steve Smith, SharkReach's CEO and co-founder stated, "We couldn’t be more pleased to announce the completion of this investment. My team has developed a road map that will allow us to respond to the needs of the industry and allow SR to be the influencer marketing partner of choice now, and in the future. These funds will expedite that mission."
"SharkReach is rapidly responding to the needs of the white-hot native advertising category and is seeing a great response from both advertiser & influencer partners," said SharkReach's newest Advisory Board member Jim Louderback. "Their network of influencers, including exclusive talent, VERY IMPRESSIVE and their SharkScore targeting technology will create a new standard in the space."
Brian Kissinger of Aria Management Group added: "We look for a leader that leverages a fortune 500 track record of success, combined with passion, in a high-growth category. SharkReach is the best of both worlds and will lead the category with best-of-breed products delivered by their highly qualified executive team.”
Based in Hermosa Beach, California, SharkReach's technology combined with their knowledgeable account team, allows brands to seamlessly activate influencers. Real-time analytics allows a brand to track the progress and growth of a campaign, as well as other proprietary information, through a unique dashboard set up specifically for that brand by SharkReach. With more than 1400 influencers, the platform can deliver and manage a campaign based on the campaign objectives of each brand, reaching millions of people worldwide.