BlueStar Appliances Now Available Through Rejuvenation Stores and Website

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Rejuvenation Offers Kitchen Appliances for First Time, Online and In-Store

BlueStar Range

BlueStar’s design, quality and the fact that it has been handcrafting cooking equipment in the U.S. for the better part of 130 years, is what makes this a great match and the ideal choice to headline our extension into home appliances.

BlueStar®, manufacturer of restaurant-quality appliances for the home, has teamed up with Rejuvenation®, the classic American lighting and house parts general store, to offer a carefully curated selection of commercial-style gas ranges for the home through the retailer’s online catalogue at http://www.rejuvenation.com and also in select retail locations, including the Rejuvenation flagship store in Portland, Oregon and in Los Angeles, California.

BlueStar products are one of the centerpieces of Rejuvenations’ new expansion into home appliances. It is the first time kitchen appliances have been offered as part of the company’s product portfolio. The introduction features BlueStar’s signature high-performance RNB (Residential Nova Burner) gas range in three sizes – 24-inch, 30-inch and 36-inch – in a choice of five classic colors, including Carmine Red, Jet Black, Signal White, Cobalt Blue and Stainless Steel.

“BlueStar’s design, quality and the fact that it has been handcrafting cooking equipment in the U.S. for the better part of 130 years, is what makes this a great match and the ideal choice to headline our extension into home appliances,” said Alex Bellos, Rejuvenation Vice President/General Manager. “BlueStar cooking products are designed for discerning home chefs who demand restaurant-quality results in their own kitchens. Their commitment to precision in form and function is a great fit with Rejuvenation.”

Chef’s Choice
If the kitchen is the heart of the home, then great cooking equipment is the hub of the kitchen. It’s no secret that pro appliances are hot for both the serious and aspiring residential chef. Handcrafted in Reading, PA since 1880, BlueStar commercial gas ranges offer unmatched power and performance. A classic open burner design ensures that heat is evenly distributed across the bottom of the entire pan, with no hot spots around the edges. With 22,000 BTU UltraNova™ burners, a precise 130• simmer burner for delicate sauces and soups and an extra-large capacity convection gas oven, every BlueStar product is hand-crafted and built-to-order.

Cooking With Color
Color is making a splash in kitchens for people who not only take cooking seriously, but who want to make a personal design statement in the most treasured and active area of the house. People are discovering that small bursts of color can make a kitchen pop, and there's no more predominant accent than a range. A BlueStar range from Rejuvenation offers a rugged, urban aesthetic in beautiful, timeless colors hand-selected by the Rejuvenation team to blend with both contemporary and traditional interiors.

For information on BlueStar cooking equipment for Rejuvenation or to purchase the ranges online, please visit http://www.rejuvenation.com/catalog/categories/new/new-appliances. For general information on BlueStar, visit http://www.bluestarcooking.com.

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About Rejuvenation
Founded in Portland, Ore., in 1977, Rejuvenation serves as a general store of functional and beautiful goods for home improvement projects that add real value to homes, buildings and projects. From classic American-crafted lighting and timeless hardware to useful house parts and home goods, Rejuvenation’s high-quality products are inspired by history, designed for modern consumers and made to last. Throughout its history, Rejuvenation has provided home improvement resources, products, and education to home and business owners who restore and rejuvenate their homes and communities. A member of the Williams-Sonoma Inc. family of brands, Rejuvenation sells its products by catalog; at retail stores in Portland, Seattle, Los Angeles and Berkeley, Calif.; and via the company’s website, http://www.rejuvenation.com.

BlueStar®, Unleash Your Inner Chef™
Handcrafted in Reading, PA since 1880, BlueStar® cooking products are designed for discerning home chefs who demand restaurant-quality results in their own kitchens. The BlueStar® product line features high-performance gas ranges, cooktops, wall ovens and hoods. BlueStar’s unique performance features include an open gas burner system that produces up to 25,000 BTUs of cooking power, precise 130 degree simmer burners, and oversized convection ovens with professional-grade infrared broilers. Available in over 750+ colors and finishes, and with almost infinite configuration possibilities, BlueStar® premium cooking products offer virtually unlimited personalization options. For more information, please visit http://www.bluestarcooking.com.

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Michele Zelman
Cherry Leaf Communications, Ltd.
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