Peppercomm Launches Integrated Marketing Communications Offering for Hedge Funds

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Hedge Fund Marketing – New Offering to Help Hedge Funds Embrace PR, Social Media, Web Sites, Branding

Faced with volatile markets and increased competition for institutional and retail assets, hedge funds today are embracing sophisticated integrated marketing communications tools to help grow business.

Peppercomm, a communications firm serving the global asset management community, today launched the first service offering devoted to integrated marketing communications for hedge funds. Building on a nearly two-decade track record of award-winning hedge fund communications experience, Peppercomm’s fully integrated communications offering includes:

  •     Content/Thought Leadership
  •     Media Relations
  •     Social Media
  •     Creative/Digital
  •     Website Design
  •     Crisis Communications
  •     Transaction & Portfolio Support
  •     Investor Relations
  •     Event Planning

“Hedge funds are growing and diversifying in unprecedented ways,” said Thomas Walek, President and Head of Capital Markets and Financial Services at Peppercomm. “To help drive growth and deepen client relationships, the nearly $3 trillion alternative asset management sector is embracing opportunities such as branding, transparency and reputation.”

“Peppercomm is in a unique position to combine our deep understanding and expertise in hedge funds together with fully integrated marketing communications to meet the demands of today’s marketplace,” said Walek.

The launch of Peppecomm’s new integrated marketing communications solution for hedge funds is highlighted on the newly unveiled splash page,

Putting the JOBS Act to Work

Peppercomm recently conducted a study looking at the evolution of hedge fund communications since the enactment of the Jumpstart Our Businesses (JOBS) Act. The 2014 study, “The JOBS Act at One Year: A Changing Hedge Fund Communications Landscape,” found hedge funds using new methods to enhance their relationships with investors, intermediaries and the media. These tools include building or expanding their websites, launching social media accounts and actively engaging traditional media.

Highlights from the study include:

  •     66% of 2014’s largest 292 hedge funds are on LinkedIn, and 10% are on Twitter.
  •     Monthly hedge fund mentions on Twitter reached a high of 80,000 Tweets in April 2013, and have not fallen below 40,000 in the last two years.
  •     Among the largest 285 global hedge funds in 2013, 14% launched websites in 2014.
  •     Among the 185 global hedge funds with $1 billion–$5 billion in assets, 23% had websites in 2013. By June of 2014, an additional 39 funds launched websites and 11 more moved from a closed site to a more open site.

The complete study is available at:

About Peppercomm

Peppercomm, Inc., an award-winning strategic, integrated communications and marketing firm headquartered in New York City with offices in San Francisco, Boulder and London, prides itself on listening first, last and always. The firm’s tagline: “Listen. Engage. Repeat.” emphasizes the unique approach Peppercomm takes in understanding exactly how a client can engage in authentic conversations with its audiences.

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Paul Merchan
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