DriveMG Finds a Fresh Twist in Custom Branding by Launching Its Specialty Rubik’s Cube Microsite

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You could say that DriveMG is in its cubist period.

advancing “swag” light-years beyond key rings and coffee cups

The Portland-based creative shop/branded merchandise company known for advancing “swag” light-years beyond key rings and coffee cups has launched customrubiks.com, a microsite that’s dedicated solely to the sale of authentic – but uniquely corporate-branded – Rubik’s cubes.

The idea to set up a microsite dedicated to selling a 40-year-old novelty puzzle was inspired by an inquiry that came from Getty Images out of Australia, said DriveMG founder and CEO Eric Weckert. “Getty had seen a cube on our portfolio site, and we were able to deliver a branded product for them,” he said. This inquiry along with several others proved to us that the demand was there.”

The reception was immediate: customrubiks.com proceeded to attract clients such as Conde Nast, T.Rowe Price, and Mathematica Policy Research, already generating more than $100,000 in first-quarter revenue this year.

The custom Rubik’s cube microsite serves a second purpose for DriveMG, as a lead source generator and portal to deeper client engagements. “If we were to cold call Conde Nast, we’d probably be unlikely to get in the door,” said Weckert. “But because they found us, it’s easier to build that partner relationship.”

Based on the success of customrubiks.com, DriveMG plans to roll out more single-product microsites through the end of the year, said Weckert. “And we expect to see similar results.”

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Danny Barrett
DriveMG
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