Kolbe Corp Releases Teambuilding Resources for Measuring Passion and Instinctive Strength

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Dynamynd Interview and “Striving Zones” help employers, teachers, and individuals identify instinctive strengths, assess commitment, build stronger teams and improve productivity.

For four decades, as Kathy Kolbe has studied human behavior and conative, instinctive strengths, she has also become the leader in developing theories about how people solve problems. Today the company she founded, Kolbe Corp, announced the release of two new resources for applying these theories.

For employers, the Dynamynd® Interview is a proven, effective process for determining an individual’s likely level of commitment in all three areas of the mind – cognitive, affective, and conative. Using the interview, hiring managers can identify candidates with the necessary level of commitment to meet specific job requirements.

“Many managers have had the experience of hiring people with the right personality, the right resume, and even the right instinctive talents, but for some reason they aren’t successful. The Dynamynd Interview can enable employers to prevent that situation,” said Kolbe Corp CEO David Kolbe. “By figuring out which candidates will operate at a high level of commitment in all three areas of the mind, the Dynamynd Interview helps companies hire people who aren’t just smart or affable, but who will actually apply their talents.”

Additionally, for anyone who wants to understand and more productively use every instinctive strength, Kolbe Corp also released Striving Zones. This reference book helps people understand and leverage their own natural talents and become more successful and more fulfilled in everything they do – at work, at school, and at home.

With this latest book, Kolbe has provided the language necessary for describing how individuals can best utilize their instinctive strengths toward accomplishing a task while enjoying the freedom to be themselves.

Award-winning educator Bret Loucks, who has successfully used Kolbe’s theories in the classroom, said, “By identifying the conative, instinctual talents within each of us, Kathy has provided an integrated, powerful and practical theory to improve productivity.”

For most of the past century, researchers have focused on understanding and quantifying the cognitive and affective aspects of the mind while paying relatively little attention to the conative (or volitional) aspect. The conative part of the mind pertains to how an individual solves problems when given the freedom to act instinctively. Kolbe Corp has been the leader in research on conation for four decades.

About Kolbe Corp
For four decades, Phoenix-based Kolbe Corp has helped people identify their instinctive talents and use their innate abilities to succeed. More than one million individuals have completed Kolbe assessments. Respondents have ranged in age from four to 88 years old and include a wide range of ethnic, racial and socio-economic backgrounds, and all job classifications.

Kolbe Corp’s online assessment, the Kolbe A™ Index, is used by individuals and organizations throughout the United States and in 34 other countries on five continents to find and develop top talent, increase productivity and build effective teams. Kolbe solutions are currently available in English, Spanish, French, and German.


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Mark Nageotte
Kolbe Corp
602-840-9770 Ext: 101
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