Chronicle of a Startup Town Examines LA Entrepreneurs

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The first book to cover the Santa Monica startup scene will be released this month on Amazon.

Anyone with a startup will find the book to be a vital resource of ideas, case histories and proven techniques for startup success.

Who is behind the most successful startups in LA? Why is the tech community in Santa Monica thriving now? These are among the questions answered by a new book that is taking the first close look at the Santa Monica startup ecosystem. ‘Chronicle of a Startup Town: Los Angeles,’ by Lee Schneider, will be available this month in a Kindle edition on Amazon.

The result of more than 30 interviews that Mr. Schneider conducted over months with prominent startup founders and VCs, the book includes a discussion of how LA has defined itself as a startup town, the challenges LA has faced as a developing startup center, a psychological profile of the Southern California business ecosystem, and glimpses into the minds and methods behind LA’s most successful startups. Schneider examines where the venture capital money is coming from that fuels the system, and he reveals the business behavior patterns that have led to startup success in LA.

A complete guide to the LA startup scene, the book covers the tech history of the region, and offers a listing of resources that will benefit the startup founder who wants to move to LA to get in on the startup business scene.

‘Anyone with a startup will find the book to be a vital resource of ideas, case histories and proven techniques for startup success,’ Schneider said.

The book is available for pre-sale on Amazon until May 15. On the 15th it will be released in a Kindle edition. View the book on Amazon at this link: http://www.amazon.com/Chronicle-Startup-Town-Los-Angeles-ebook/dp/B00UR7A074/

More About Lee Schneider

Lee Schneider is the founder of Red Cup, (http://redcupagency.com) a communications agency that is working at the intersection of marketing, user experience, public relations, and social channels. He works exclusively with startups and entrepreneurs by building online culture and user community. He teaches media and crowdfunding for the USC School of Architecture, where he is a member of the faculty. He teaches business marketing fundamentals at General Assembly in Los Angeles. He has more than 20 years experience in film and documentary production, writing for Good Morning America, producing for Dateline NBC, The History Channel and others, and as executive producer for TLC, Discovery Health, Bravo, Food Network and the Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA

More About the Book

‘Chronicle of a Startup Town: Los Angeles’ will be available this month in a Kindle edition on Amazon. A paperback edition will be released later this year. The book is Mr. Schneider’s second on Amazon. The first, ‘Be More Popular: Culture-Building for Startups,’ was a #1 Amazon bestseller in the Startups category.

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Lee Schneider
Red Cup Agency
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since: 05/2012
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