Dylan’s Candy Bar Runs Faster than the Easter Bunny with SuiteRetail and SuitePOS for NetSuite

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The world’s largest confectionery emporium and lifestyle brand goes live on SuiteRetail’s SuitePOS for NetSuite and takes advantage of the fastest POS solution available for omnichannel retailers on NetSuite.

SuiteRetail's SuitePOS for NetSuite

SuiteRetail's SuitePOS for NetSuite in Dylan's Miami South Beach Store is used at the fixed-lane and on mobile Apple iPads.

SuiteRetail has also been a great partner to work with, throughout the recent roll out, the team’s responsiveness has been second-to-none.

Dylan’s Candy Bar, pioneered by Dylan Lauren (daughter of Ralph Lauren), is using SuitePOS for NetSuite on Apple iOS devices at every location nationwide and has benefited immensely by the speed, ease of use, tight integration with NetSuite and their ability to serve customers across all channels.

By moving to SuiteRetail’s SuitePOS for NetSuite, Dylan’s Candy Bar has greatly simplified their IT environment and gained all the benefits of the cloud coupled with a modern POS proven capable of processing thousands of transactions per store each day. During their busiest Easter shopping days, Dylan’s processed on average one in-store transaction every three seconds per location with an astounding peak of one transaction every half second at their New York City flagship store and cafe.

Dylan’s took advantage of recently rolled out SuitePOS modules such as advanced promotions designed to encourage brand loyalty and shopper sign-up participation, weighed goods support, advanced Avalara AvaTax integration for complex sales tax calculations and multi-channel gift cards. As a result, SuitePOS has increased customer satisfaction and operational efficiencies.

“In SuitePOS for NetSuite, SuiteRetail has built a truly state of the art platform,” said David Reid, CFO of Dylan’s Candy Bar. “The combination of SuitePOS and its integration with NetSuite is allowing us to see the benefits of multi-channel customer support, point-of-sale tax checking, enhanced CRM, and real time sales and profitability metrics. Most importantly for us, this is facilitating enhanced insight into our business and customers. SuiteRetail has also been a great partner to work with. Throughout the recent roll out, the team’s responsiveness has been second-to-none.”

Management of all channels using a single platform is made possible by leading web-based cloud ERP/CRM services such as NetSuite and Salesforce1. In the case of NetSuite, while access to the service on the internet provides huge advantages to omnichannel retailers, the web is simply too slow at the point-of-sale for high-volume retailers like Dylan’s. SuitePOS fills this gap and brings the power of the cloud into the mission-critical high volume in-store environment.

“SuitePOS, our iPad and iPhone POS, uses unique off-line/on-line technology that offers the best of all worlds,” said Jeff Schneider, Co-founder of SuiteRetail. “SuitePOS runs much faster and with better uptime than any other in-store, web-based POS solution ever could – it is not web dependent – yet it still communicates with cloud services such as NetSuite and Salesforce1 in real-time. This provides serious omnichannel retailers like Dylan’s with the benefits of a cloud service to run their entire business, while providing the local speed and reliability they need from their in-store POS.”

About SuiteRetail
SuiteRetail Inc. is a point-of-sale technology vendor and service provider specializing in integrated retail solutions for cloud-based platforms such as NetSuite, NetSuite SuiteCommerce, and Salesforce1. Solutions from SuiteRetail are built around SuitePOS which fulfills a wide-range of specialty retail requirements in-store and is managed completely in the cloud as part of one integrated omnichannel ERP/CRM suite. SuitePOS supports rapid fixed lane and mobile POS checkout, special orders, customer management, reporting and use of leading-edge POS hardware and features. For more information about SuiteRetail, please visit http://www.suiteretail.com.

Follow SuiteRetail’s Facebook page at http://www.facebook.com/suiteretail, Retail Blog at http://www.suiteretail.com/blogs/blog and @SuiteRetail Twitter handle for updates, announcements and promotions.

Company Media and Marketing Contact
Jennifer Hughes

NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc. All other trademarks are the property of their respective owners.

About Dylan’s Candy Bar
Dylan’s Candy Bar was founded in 2001 by Dylan Lauren with a mission to awaken the creative spirit and inner child in everyone. Renowned for merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar is a pioneer in changing the way we see candy. As the largest state-of-the-art sweets emporium and candy lifestyle brand, Dylan's Candy Bar is not your average "candy store." The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience.

Dylan's Candy Bar stores are currently located in New York City, Los Angeles, East Hampton, and Miami as well as several wholesale venues around the country. Dylan's Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information, please visit http://www.DylansCandyBar.com or http://www.facebook.com/DylansCandy.

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Jennifer Hughes
SuiteRetail Inc
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