Elinchrom Is Going Places with New People and the Lightest, Most Powerful and Easy-to-Use Portable Flash System Ever: The ELB 400

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Elinchrom announces that MAC Group will be taking on their sales, marketing, distribution and service in the United States. The partnership begins with the announcement of the lightest, most powerful and easy-to-use portable flash system ever: the ELB 400.

Elinchrom ELB 400 Quadra Head and Battery Pack
“There were many factors that made our decision easy,” said Chris Whittle, Elinchrom President. “The previous success MAC Group accomplished when building a lighting company into a world-class brand could be a marketing case study at Harvard."

“Last month we announced the birth of Elinchrom USA, but since then a far better and even more exciting plan has emerged. We are pleased to announce that MAC Group will be taking on the sales, marketing, distribution and service for Elinchrom in the United States.”

“There were many factors that made our decision easy,” said Chris Whittle, Elinchrom President. “The previous success MAC Group accomplished when building a lighting company into a world-class brand could be a marketing case study at Harvard. The superb relationships MAC Group has built among dealers and influencers, and their commitment to marketing, brand building, education and content made MAC Group’s team simply feel like a perfect fit for us.”

On May 6th, Elinchrom began a new chapter in the company’s history with MAC Group, creating a positive change for how Elinchrom products are perceived throughout the world.

So that’s the story on our new relationship…now, let’s talk about our new product:

The NEW ELB 400 will take Elinchrom’s commitment to being, “the ultimate in portable solutions for photographers” to a whole new level and is immediately available.

At under 5 lb, the ELB 400 is the most portable and powerful lighting system in the world - easily take it anywhere you need without sacrificing any of the power you'll need when you get there.

Capable of firing 350 full powered flashes, the ELB 400 also offers the most full powered flashes of any other battery-powered unit on the market, allowing photographers to capture more images on one charge, which means there is no need to carry extra weight in additional batteries.

Working with the most demanding adventure photographers in the world, we ruggedized the ELB 400's weather resistance. Unlike some supermodels, we have no issue sitting in the snow for hours at a time.

Remotely adjust, fire, and configure any ELB 400 from a laptop, the Elinchrom Skyport Controller, or the Elinchrom iOS Skyport App to make set up faster, easier, and repeatable.

The Elinchrom “Creative Lighting Suite” includes, Sequential Triggering, Rear Curtain Sync, Stroboscopic Effect and is compatible with Hypersync™, allowing for incredibly advanced creative control on location.

The ELB 400 is now available in one and two head kits, each available in Pro or Action configurations. The single head To Go set includes one ELB 400 with one higher capacity Lithium-Ion battery, one Quadra head and one Skyport Speed Transmitter, while the two head To Go set includes one ELB 400 with two higher capacity Lithium-Ion batteries, two Quadra heads and one Skyport Speed Transmitter.

The ultra-portable, powerful and intuitive single head system will sell for $1,699.00

About Elinchrom:
Elinchrom has been at the forefront of photographic lighting technology since the earliest days of studio flash. As a result of constant product refinements and a dedication to research and development, our products are owned and rented by the world's leading photographers. From our headquarters and manufacturing facility overlooking Lake Geneva, we export Elinchrom studio flash products around the world.

About MAC Group:
MAC Group is a sales and marketing company dedicated to supplying photographers, videographers, educators and students with the world's finest image-making tools as well as support, education and inspiration.

For More Information on Elinchrom’s offering in the U.S., please contact:

Will Holowka
914-347-3300
willh(at)macgroupus(dot)com

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Colleen Carlisle-Nicholas
MacGroup
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