The Evolved Role of the Marketer & Social Media: Join the Social & Digital Analytics Innovation Summit in Miami this September

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Innovation Enterprise host the critically-acclaimed Social & Digital Analytics Innovation Summit in Miami this September 24 & 25. In this year’s agenda some of the biggest names in social and digital analytics will reveal the unique ways in which they analyze consumer behavior through social media and gain crucial advantages over competitors.

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The diverse speaker lineup will leave attendees with the inspiration and depth of knowledge to drive their teams forward

We now live in a digital age. As more data is collected on consumers than ever before, it has become essential for companies to implement comprehensive analytics initiatives in order to get a clearer picture of customer's digital footprint. This has created the challenge of how best to collect, translate and react to this valuable data in order to maintain a competitive advantage.

The Social & Digital Analytics Innovation Summit will unite 20+ industry leading speakers and 100+ high-level analytics executives over two days of interactive discussion, engaging workshops and unparalleled networking opportunities. This summit is known for its interactive nature, connecting attendees with leading organizations, and offering a unique platform to share and discuss key challenges.

Brad Sivert, Director of Digital Product Innovation at Capital One, will discuss ‘Design Thinking & The Consumer Centric Approach to Digital Product Design’, focusing on the key challenges faced when building a consumer-centric product and the impact of competitors designs. Alex Buznego, Director of Business & Digital Innovation at Miami Marlins will ask ‘Are Marketers Ready for Darwin?’ As marketers face increased difficulty in reaching and connecting with consumers, due to the direct and authentic capabilities of text and social media, it is time for the role of the marketer to evolve.

In addition to Capital One and Miami Marlins, speakers from McDonald’s, eBay, American Express, Dell, High 5 Games and many more will share their expertise on driving the global success of their brands through the smarter use of analytics.

“Presentations will cover a range of the most pressing issues and challenges that are facing analytics practitioners on a daily basis,” said Matthew Baron, International Events Director at the Innovation Enterprise. “The diverse speaker lineup will leave attendees with the inspiration and depth of knowledge to drive their teams forward.” All summit content will also be available post-summit via ieOnDemand.

Limited passes at Early Bird rate are available until Friday, July 17. Use the exclusive discount code ‘EB100’ to save a total of $300 on all two-day passes. For a complete list of speakers, presentations and registration details, please visit:


About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Olivia Timson
Innovation Enterprise
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since: 05/2011
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