Turkish Airlines Introduces Redesigned and Upgraded Passenger Amenity Kits

Share Article

Kits to feature products from Jaguar, Cerruti, Bentley, Chopard, Institut Karite and Furla

Turkish Airlines' Bentley long haul business class amenity bag.

“In redesigning our amenity kits, we wanted to keep all of our passengers in mind. For U.S. travelers, this means designing a kit that helps them re-imagine what the international travel experience should be."

Turkish Airlines is continuing to raise the bar for U.S. travelers’ inflight experience with the introduction of new amenity kits featuring specially-designed products by luxury designer brands in both economy and business class. The new kits, expected to be phased in over the next year and a half, will be featured on inbound and outbound flights to the U.S. Select short haul flights, which include some of the 268 connections that Turkish offers to 109 countries via its Istanbul hub, will also see the upgraded kits as part of its Business Class service.

U.S. flights departing from Turkish Airlines’ seven U.S. destinations that include flights from New York, Chicago, Boston, San Francisco, Washington, D.C. (Dulles), Los Angeles and Houston will see the kits on board flights over the coming months. In addition, children flying on long haul flights in either class will be provided with the Miles & Smiles Amenity Kit designed especially for Turkish Airlines youngest travelers that includes an amenity bag, slippers, headphones and select toiletries.

“In redesigning our amenity kits, we wanted to keep all of our passengers in mind. For U.S. travelers, this means designing a kit that helps them re-imagine what the international travel experience should be,” said Turkish Airlines. “We also worked to create inflight products that kept quality in mind, while ensuring the functionality existed to allow passengers to carry their travel experience home with them and reuse their amenity kits.”

Long Haul Business Class bags for Outbound from Istanbul

The Jaguar branded bag comes in a quality, high tech material symbolizing the “grace, pace and space” of Jaguar cars. The bag includes high-quality branded Jaguar toiletries and other necessary inflight amenities like a sleep mask and blanket. Travelers can remember their trip long after they leave the plane as the bag may also be re-used as a tablet or document holder.

Long Haul Business Class bags for Inbound to Istanbul

The Cerruti branded bag is a fashionable bag made of a specifically developed leather-like material to create the sense of nonchalant chic which is typical for Cerruti, known for its textile and fashion work. The design of the bag is elegant and simple, with a front flap which adds sophistication. It’s the perfect size for passengers to reuse the bag as a toiletry bag or to store personal items when travelling. The bag contains a variety of comfort items including personal care items from Institut Karite.

The Long Haul Economy Class bags Inbound/Outbound to Istanbul

Economy Class will see a number of upgrades to its amenity kit which include bags by Chopard and Institut Karite on select inbound and outbound flights.

The new “Relax Sets” included as part of the amenity kit will include a reversible eye-shade with ‘Do not disturb’ and ‘Wake me up to eat’ printed on each side. The discreet and re-usable kit also includes soft with non-skid rubber sole tube socks, comb/brush, foam earplugs, a dental kit and some cosmetic items.

The Short Haul Business Class bags

On short haul flights, passengers traveling in business class will receive one of four specially designed bags by Furla or Cerruit.

The new kits include a reversible eye-shade with ‘Do not disturb’ and ‘Wake me up to eat’ printed on each side. The discreet and re-usable kit also includes soft with non-skid rubber sole tube socks, comb/brush, foam earplugs, a dental kit and a selection of cosmetic items.

Photos of the various amenity kits are available upon request, by emailing schana(at)golin.com.

About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 274 (passenger and cargo) aircraft flying to 268 destinations worldwide with 225 international and 43 domestic. According to Skytrax survey of 2014, Turkish Airlines was chosen "Europe's Best Airline" for the fourth and "Best Airline in Southern Europe" for the sixth consecutive time. Having won in 2010 the world's "Best Economy Catering Service" and in 2013 the world’s "Best Business Catering Service" awards, Turkish Airlines was this year awarded the world's "Best Business Catering Service" and “Best Business Class Lounge Dining” prizes in the Skytrax survey. More information about Turkish Airlines can be found on http://www.turkishairlines.com.

About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries For additional information visit http://www.staralliance.com and/or follow us on Facebook, Twitter, Youtube or LinkedIn.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Susan Chana
Golin
+1 (404) 367-2774
Email >
Visit website