iContact Announces New Smarter Email Marketing Solution With iContact Pro

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New platform makes optimizing email marketing results easier than ever and introduces added campaign management features, including workflow automation, landing pages and lead scoring

iContact Pro

iContact Pro

iContact Pro provides modern marketers with the features they need to create, optimize and measure their email marketing campaigns, all while providing the personalized and knowledgeable customer experience that iContact is known for.

iContact, a trusted provider of easy-to-use email marketing software and services to businesses of all stage and size, today announced the launch of iContact Pro, its next generation email marketing platform. Marketers of any experience level can use iContact Pro’s advanced features, including responsive email templates, engaging landing pages, workflow automation, social posting and monitoring, lead scoring and intuitive reporting, to maximize results by solving business challenges, such as limited team bandwidth and desire for more efficient marketing solutions.

According to a recent VentureBeat survey, email marketing remains the number one reason companies employ a marketing automation platform. As email technology continues to evolve, users are demanding new features that allow for more personalization and deeper intelligence from their email service providers. The addition of iContact Pro to the iContact portfolio responds to these demands, providing marketers with an intuitive user experience and an integrated email marketing platform that makes segmentation simple and leverages the data gathered from online behavior to send more personal and effective messages.

“We’ve built iContact Pro for all businesses in need of a smarter email solution; no matter if it’s their first foray into marketing automation or if they’ve gone down the road before only to be overwhelmed by unnecessary complexity,” said iContact President Geoff Alexander. “iContact Pro provides modern marketers with the features they need to create, optimize and measure their email marketing campaigns, all while providing the personalized and knowledgeable customer experience that iContact is known for.”

The major features of iContact Pro include:

  • Landing pages: Create professional and high-converting landing pages
  • Workflow automation: Set up workflows to target subscribers with the right content at the right time
  • Social posting and monitoring: Engage with fans across Facebook, Twitter, LinkedIn and Google+
  • CRM integration: Leverage customer data to automatically nurture leads
  • In-depth reporting: Understand what’s driving campaign success or failure across activities

iContact Pro is available for purchase now, schedule a demo at http://www.iContact.com/Pro.

In conjunction with this product launch, iContact invites email marketers at US-based non-profits and small businesses to enter the Get Smarter With iContact Pro contest. iContact wants to award multitasking marketers who often burn the midnight oil juggling multiple systems and social sites with a better, more comprehensive experience. iContact invites organizations to share their story with iContact here, for a chance to use iContact Pro for free for one year. Ten businesses will be selected by June 2015 to receive the software and all the resources they need to get started, and more importantly, get results.

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About iContact
Since 2003, small and medium businesses worldwide have achieved significant results by turning to iContact’s best-in-class email marketing solutions and knowledgeable team members. Made scalable to serve the needs of high-volume senders, professional marketers, and businesses new to email, iContact’s easy-to-use technology ensures that every customer has what they need – whenever they need it – to succeed. Located in Morrisville, N.C., iContact is an award-winning company in the Cision family of brands, receiving recognition from TopTenReviews, Salesforce AppExchange and G2 Crowd.

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Jess Knight
iContact
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