Green Dot Quietly Acquires Expanded Markets

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New research from Mercator Advisory Group shows how two deals are changing the complexion of Green Dot’s prepaid business.

One of the 4 exhibits included in this research note

Green Dot has made a strategic move that diversifies its prepaid portfolio with its purchases of AccountNow and AchieveCard.

A new research note from Mercator Advisory Group, Seeking Pastures Beyond Walmart: Green Dot Buys Distribution Diversity, examines how two quiet deals have given the Green Dot Corp. a larger distribution network and reduced its reliance on Walmart for retail distribution.

“Green Dot has made a strategic move that diversifies its prepaid portfolio with its purchases of AccountNow and AchieveCard,” said Ben Jackson, Director of Mercator Advisory Group’s Prepaid Advisory Service.

The acquisitions show how the prepaid industry has started to change and demonstrate the pressure prepaid providers face if they try to be a single-product business. As the industry matures, companies will discover that they need to find partners and build efficient value chains to survive in the new environment.

Highlights of the report include:

  • A description of the two program managers that Green Dot bought
  • A discussion of the prepaid value chain and how Green Dot’s chain will help it get efficiencies form the two deals
  • Examples of ancillary benefits that Green Dot will get from the deal

This report is 9 pages long and contains 4 exhibits.

Companies mentioned in this research note include: AccountNow, AchieveCard, Green Dot, MasterCard, TSYS, Walmart.

Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal

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Emily Bergeron
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