MSC joins Orca Social to focus on Social Media

Share Article

MSC Mediterranean Shipping Group has signed an exclusive partnership with the social media consultancy Orca Social Ltd. Over the past 45 years the family-owned shipping company, headquartered in Geneva, has maintained a modest approach to communications.

"The social media landscape has changed a great deal since 2011. Today, it’s not just about volume. It’s about connecting more with the people who really matter to your business"

“Historically, we have communicated with our customers on a one-to-one, offline basis. New technology allows people and companies to communicate in new and exciting ways,” explains Joe Cook, MSC’s Global Marketing Manager.

In January 2015 the company launched, a new global website that provides much more information about the company, its subsidiaries, management structure and, of course, the company’s services. And now, MSC has also decided to partner with Orca Social, a London-based B2B social media consultancy.

“The key to MSC’s success has always been building quality relationships with our customers; this strategy isn’t about to change. Our ambition for MSC’s social media strategy is to talk with customers in a way that’s right for them. This might be over a coffee, or on the phone and soon, it could be online too. Social media and other technologies present us with an exciting opportunity to improve our overall service to customers,” says Joe Cook.


One of the co-founders of Orca Social, Jonathan Wichmann, is no stranger to the world of global container shipping and social media. Between 2011-2013 he brought another container shipping line to social media fame, winning numerous awards for his efforts.

“This new partnership will in no way be about replicating what I did previously,” says Jonathan Wichmann. He continues:

“MSC is a very different company from their competitor, and the social media landscape has changed a great deal since 2011. Today, it’s not just about volume. It’s about connecting more with the people who really matter to your business. If you look at MSC’s history and the company’s DNA you realise it’s really what they’ve always been doing. The time has now come to formalize it with the expert services of Orca.”


In Orca Social, a company which was founded in 2014 by Ed Major and Jonathan Wichmann, MSC will join a prestigious group of large, international B2B brands – e.g. FloraHolland, Lantmännen Unibake and Wärtsilä.
Orca Social is different from traditional consultancies. Instead of working with clients on a project-by-project basis, companies pay a membership fee for ongoing support and advice from Orca Social’s team of experts.
Also, the members of Orca Social have access to a membership forum where they can discuss, network and share social media best practices with each other.


MSC Mediterranean Shipping Company S.A. is a privately owned global shipping company founded in 1970 by Gianluigi Aponte. As one of the world’s leading container shipping lines, MSC operates 480 offices across 150 countries worldwide with over 24,000 employees. With access to an integrated network of road, rail and sea transport resources which stretches across the globe, the company prides itself on delivering global service with local knowledge. MSC’s shipping line sails on more than 200 trade routes, calling at over 315 ports.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ed Major
Orca Social
+44 7904168106
Email >
since: 02/2014
Follow >
Visit website