Mabel's Labels Launches Redesigned Website

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New Features Revamped Design, Streamlined E-Commerce Functions, Mobile Optimization & A More Engaging User Experience

Screen capture of new website.

Mabel's Labels Homepage

“We are proud of Mabel’s Labels’ new brand website and the enhanced experience it will provide our customers,“ says Julie Cole, co-founder of Mabel’s Labels.

Mabel's Labels, the award-winning market leader for labels for the stuff kids lose®, today announced the launch of its new website, The new site, which went live on May 4, 2015, now features a refreshed look, along with new user functions to make purchasing the durable, personalized labels and brand-consumer interaction a more seamless and engaging experience.

“We are proud of Mabel’s Labels’ new brand website and the enhanced experience it will provide our customers,“ says Julie Cole, co-founder of Mabel’s Labels. “Not only does it simplify our e-commerce platform, it allows us to better connect to our valued customers on a more interactive level and keep up with the needs and on-demand purchasing habits of our customers.”

Mabel’s Labels new website experience includes a redesigned home page with user-friendly navigation as well as simplified pages and product builder. While the products everyone knows and love will stay the same, some have been designated with more directive product names. The site has also been mobile optimized, using elegant responsive design, so customers can purchase from their mobile devices with even more ease.

For personalization, customers can now choose from four different fonts: classic, modern, rounded and script, and most labels will be offered in a choice of 6 solid color palettes, including 3 brand new palettes. New icon choices including fox, hedgehog, sloth, panda, giraffe, and lion will also launch along with the redesigned website.

To enhance the user experience, customer login and account management tools have also been revamped. Customers now have the option to create an account, view order histories, take advantage of quick re-orders, adjust newsletter subscription information, track gift card usage, and more. For further brand interaction, customers can also leave reviews and access a live Twitter feed on the site’s homepage.

For more information on Mabel’s Labels, please visit

About Mabel’s Labels
Mabel’s Labels is the award-winning creator of durable “labels for the stuff kids lose!”®. Created by four moms frustrated by their children’s belongings leaving home, never to return, the brand offers classic and special-edition collections of the very best personalized, waterproof name labels and tags possible. Since 2003, Mabel’s Labels has grown from basement start-up into an award- winning, celebrity-loved phenomenon, with their line expanding to include child safety products, household labels and seasonal items. They sell worldwide and across North America via their e-commerce site, fundraisers at schools, daycares, camps and other organizations.

Mabel’s Labels has been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, Parents, In Style, The Washington Post, Huffington Post,, and countless blogs and websites. The brand was named to’s list of 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen. Celebrity moms who have used Mabel’s Labels include Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum and Reese Witherspoon. For more information, visit

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GG Benitez

Melissa Blais
since: 09/2008
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