CycleTrader Partners With Industry Leaders to Offer Motorcycle Owners a Chance to Win a Bell Helmet

Share Article, the Motorcycle Safety Foundation and Bell Helmets partner for motorcycle safety awareness month

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Through this promotion, we can help disseminate information about motorcycle safety to millions of people. We hope more riders choose to be safer on the road this year as a result.

In recognition of Motorcycle Safety Awareness Month throughout the month of May,, the Motorcycle Safety Foundation and Bell Helmets have come together to encourage all riders to pledge to be safer on the road.

Motorcycle owners are encouraged to read the Motorcycle Safety Foundation’s “Seriously Safe Top 10” tips for being a responsible rider. Visitors can review the guidelines at Among the suggestions are to get licensed, take formal training classes and do not drink and ride.

“More than 3.5 million people will visit this May as they shop for their next motorcycle,” said Christine Knapp, partnership & marketing manager for “Through this promotion, we can help disseminate information about motorcycle safety to millions of people. We hope more riders choose to be safer on the road this year as a result.”

Pledges can be made throughout the month of May by visiting, reading the safety tips and entering an email address at the bottom of the page. By “making the pledge” to follow the top ten safety tips, registrants will be entered in an exclusive drawing to win a Qualifier DLX helmet, donated by Bell. The Qualifier DLX retails for $229.95 and features a Transitions® Photochromic Shield that automatically adapts to light conditions ($119.95 Retail Value) and accommodates both the Sena SMH10 and Cardo Scala Rider Q1/Q3 Bluetooth® stereo headset intercom systems (Not Included).

Based upon 2011 motorcycle crash data, the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) estimates the lives of 1,617 riders were saved by wearing a helmet. In 2012, helmets saved the lives of 1,699 riders. “If all motorcyclists had worn helmets, an additional 781 lives could have been saved,” according to the NHTSA. This month’s campaign encourages all motorcyclists to pledge to wear a helmet while riding.

For more information on safety and training courses, visit

About Cycle

Cycle is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent® and® publications are distributed across the U.S. each year. For more information, visit

About the Motorcycle Safety Foundation®

The Motorcycle Safety Foundation® promotes safety through rider training and education, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF® have been recognized worldwide since 1973. The MSF is a not-for-profit organization sponsored by BMW, BRP, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Polaris Motorcycles, Suzuki, Triumph and Yamaha. For safety information or to enroll in the RiderCourse nearest you, visit or call (800) 446-9227.

About BELL

From humble beginnings in the garage of a 1950s southern California speed shop to making champions in auto, motorcycle and bicycle competitions all over the world safer, Bell has become synonymous with protection and progression. Part of BRG, Inc. and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacturing and distribution of motorcycle and cycling helmets and accessories. Bell is online at

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Christine Knapp
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